FOX SPORTS, DAYTONA INTERNATIONAL SPEEDWAY SIGN MULTI-YEAR, MULTI-PLATFORM DEAL FOR DAYTONA SUPERCROSS
Deal Solidifies Full Supercross Schedule on FOX Sports Family of Networks
2014 Event Set for Saturday, March 8 on Ricky Carmichael-Designed Course
FOX Sports and Daytona International Speedway have reached a five-year, multi-platform agreement to air the Daytona Supercross by Honda on FOX Sports 1, beginning with live coverage on Saturday, March 8 (7:30PM ET).
The event is race No. 10 of the Monster Energy AMA Supercross, an FIM World Championship 17-race season and is contested on the famed tri-oval over a challenging rough and sandy course designed by supercross legend and FOX Sports 1 analyst Ricky Carmichael.
“With FOX Sports doing all of the supercross races live this season, locking up Daytona is great for the fans,” said Carmichael, who won at Daytona a record five times. “Ralph (Sheheen), Jeff (Emig) and Jenny (Taft) and I have a blast calling the races, and Daytona obviously has special meaning to me, both as a racer and a course designer.”
“FOX Sports is thrilled to get this deal done with our friends at Daytona International Speedway,” said Patrick Crakes, FOX Sports SVP Programming, Research, and Content Strategy. “The agreement solidifies the FOX Sports family of networks as the long-term home of the complete supercross schedule and strengthens our position as the leader in motor sports programming.”
Run during iconic Daytona Beach Bike Week, a 10-day festival celebrating the two-wheel lifestyle, Daytona Supercross, broadcast on the FOX Sports family of networks since 2002, is poised to deliver one of the most competitive seasons in series history with four different winners in the year’s first seven events heading into this weekend’s race in Atlanta.
“The Daytona Supercross By Honda is the premier Supercross event in the country,” said Daytona International Speedway President Joie Chitwood III. “We’re thrilled by FOX Sports’ commitment to serve as the broadcast home for the most challenging event on the Supercross schedule.”
For more information about the 2014 Daytona Supercross by Honda, please visit: http://www.daytonainternationalspeedway.com/Tickets-Events/Events/2014/Supercross/Supercross.aspx
For complete FOX Sports motor sports insight, commentary, photography and video coverage please visit: http://msn.foxsports.com/speed
About FOX Sports
FOX Sports is the umbrella entity representing 21st Century FOX’s wide array of multi-platform US-based sports assets. Built with brands capable of reaching more than 100 million viewers in a single weekend, FOX Sports includes ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing partnerships. FOX Sports includes the sports television arm of the FOX Broadcasting Company; FOX Sports 1; FOX Sports 2; Fox’s 22 regional sports networks, their affiliated regional web sites and FSN national programming; FOX Soccer Plus and FOX Soccer 2Go; FOX Deportes and FOX College Sports. In addition, FOX Sports also encompasses FOX Sports Digital, which includes FOXSports.com on MSN, FOX Sports GO, Whatifsports.com and Yardbarker.com. Also included in the Group are FOX’s interests in joint-venture businesses Big Ten Network, BTN 2Go and STATS, LLC, as well as licensing agreements that establish the FOX Sports Radio Network.