From a press release:

ERIC BOSTROM SELLS HIMSELF

April 10, 2002 – Las Vegas, NV. Eric Bostrom is pleased to announce the launch of his first dedicated line of merchandise. For the first time, fans will be able to show their support for Eric by wearing specially designed Eric Bostrom gear. An agreement with AMA Pro Racing’s new merchandising partner, Wateree Sports Group, will allow fans to purchase his gear at AMA Chevy Trucks U.S. Superbike events and also online at www.amaproracacing.com/speedshop.

“We are very excited about Eric joining our new AMA Pro Racing merchandising project. Eric is the calibre of rider that we hoped would join our team when we partnered with AMA Pro Racing. As a new cross-license partner, we will be able to help Eric build his presence here and around the world. He already has established (from Airtrix.com) a great logo and brand that really depicts his image and has already been displayed on his website, his leathers and his helmet. But just having Eric is a great first step in authenticating our efforts in the sport,” said Jeff Reeves, vice president of Wateree Sports Group.

AMA Pro Racing’s Associate VP of Commercial Development, Chris Bradley, shares in Jeff’s excitement. “One of our goals in launching a licensed merchandise program was to showcase the tremendous athletes who participate in our sport. Adding a personality such as Eric Bostrom to the line-up is certainly a major step in that direction. And having a merchandising partner in Wateree is the other vital component. The company has a history of executing high-visibility licensing programs for top-level racers. Combine that with its high quality in-house productions, distribution, and fulfilment capabilities, and it makes for an exciting opportunity.”

No one is more excited about this new venture, however, than Eric himself. “With attendance figures going up, and more interest in motorcycle racing in general, it’s really complimentary that fans can sport my apparel and merchandise. I’m just stoked that we’ll have our own merchandise that people can support us with. When I’m in the pits and signing shirts for people, it’ll pump me up to see people wearing shirts with my name and logo on it!”