Energica: record order book already over 40% of 2019 year-end turnover
Energica opens the New Year with an Order Book at Euro 1.4 million, equal to over 40% of the expected year-end turnover for 2019 of Euro 3.25 million, +50% vs. FY2018 (as communicated on November 25th 2019.)
For the first time, the Italian company initiated a Pre-Sale Program to collect Customer Orders in advance of a new model introduction. The unveiling of the new 21.5 kWH power unit at EICMA in Milan last November demonstrated that Energica would now offer consumers the most power and torque, highest sustained speeds, fastest charging, and above all, the longest range of any ZEM (Zero Emission Motorcycle) homologated for street use.
Eva Ribelle is so far the most-ordered motorcycle worldwide, followed by the Ego+ and the Eva EsseEsse9+.
Following this very positive response, the Company has started to increase the efficiency of the supply chain in order to achieve a higher-than-expected early production.
The positive trend is registered both in Europe and in the United States, which are confirmed among the primary markets for Energica – and where the MY2020 range will be launched in the first quarter, guaranteeing further growth targets.
“Thanks to MotoE™ we can take advantage of a unique element of competitiveness that has allowed us to create innovative features on the 2020 model year motorcycles,” says Livia Cevolini, CEO Energica Motor Company S.p.A. “With up to 60% more range, 10% in increased torque and a 5% weight reduction, the Energica MY2020 introduced a unique kind of product in terms of performance to the market. In this last year, we have established important milestones not only in the automotive sector but also in the world of electric racing.”
“We already can see that 2020 promises to be a year of significant growth, thanks to the new Energica range and the second FIM Enel MotoE™ World Cup season starting next May.”