From a press release issued by Ducati North America:

THE DUCATI MONSTER CHALLENGE – THE SEARCH
FOR THE COOLEST MONSTER IN NORTH AMERICA

Ducati is looking for the coolest, baddest, most customized and unique Monster in all of America.

October 19th , 2004 – Cupertino, CA – Ducati is looking for the coolest, baddest, most customized and unique Monster in all of America. If you’ve got a Ducati Monster that you feel is up for the challenge, then enter the Ducati Monster Challenge! The grand prize winner will take home a new 2005 Ducati Monster S4R.

The Ducati Monster Challenge will take place at selected Cycle World International Motorcycle Shows across the country. The Monster Challenge will be featured at these shows: San Francisco, Dallas, Long Beach, Seattle, Atlanta, New York,
Montreal, Detroit, and the grand finale will be held in Daytona, Florida during Bike Week. If you want to be considered for one of these shows, please submit your entry form and photos for pre-screening (details at www.ducatiusa.com). The bikes selected for each local event will be displayed in a special area at the IMS Show where they will be judged for 1st, 2nd, 3rd prizes as well as a “People’s Choice” winner chosen by the votes of show visitors.

National Prizes:
1st Prize 2005 Ducati Monster S4R
2nd Prize Roundtrip airfare, hotel, and ticket to a MotoGP race
3rd Prize $1000 Ducati Performance Gift Certificate

Local Prizes:
1st Prize Roundtrip airfare and hotel for Daytona’s Bike Week
2nd Prize $250 Ducati Performance Gift Certificate
3rd Prize $100 Ducati Performance Gift Certificate

For details about how to enter The Monster Challenge, please visit www.ducatiusa.com or send an email to [email protected].