Ducati World Première 2024: the presentation of Ducati’s new models kicks off on 27 July
A journey in six legs that will end on 7 November during which the Bologna based company’s new-for-2024 models will be unveiled
It will be possible to follow the Ducati World Première 2024 on the Ducati.com website and the Ducati social networks
Borgo Panigale (Bologna, Italy), 25 July 2023 – The Ducati World Première season, the series of events with which the Bologna-based manufacturer has been presenting its new products for the following season for the last few years, is starting again.
After the excellent results obtained in the first six months of 2023, both on a commercial and sporting level, the time has come to start looking to the future. In fact, the journey that will take two-wheel enthusiasts to many different places will start on 27 July: from the desert to mountain roads, passing through cities and obviously circuits.
The first appointment will celebrate one of the most iconic models of the Bologna-based manufacturer and the series, which will resume on 19 September, will then unveil a new bike every two weeks until 7 November, an opportunity to celebrate one of the most representative bikes in Ducati’s history.
The six legs dedicated to Ducati’s new products for 2024 will be covered on the Ducati.com website and on the Bologna-based company’s social media networks and the new models will all be visible live starting from Thursday 10 November, when EICMA 2023 will open to the public.
Below is the calendar of all the episodes of the Ducati World Première 2024:
27 July 2023: Ducati World Première – Episode 1
19 September 2023: Ducati World Première – Episode 2
3 October 2023: Ducati World Première – Episode 3
19 October 2023: Ducati World Première – Episode 4
2 November 2023: Ducati World Première – Episode 5
7 November 2023: Ducati World Première – Episode 6
The complete Press Kits of the models unveiled in each episode will be available on Ducati Media House.