Multistrada: Twenty Years of Innovation and Emotion
Celebrating its twentieth anniversary, the model that reshaped Ducati’s history and paved the way for one of the most successful lineages from the Bologna-based motorcycle manufacturer reaches this significant milestone
The temporary exhibition “Multistrada 20th – Twenty Years of Evolutionary Exploration,” showcased within the Ducati Museum, captures technological accomplishments, adventures and emotions
The Multistrada will shine as a key figure in the Ducati World Première 2024 series, unfolding between September 19th and November 7th on the official Ducati website and social media platforms
Borgo Panigale (Bologna, Italy), August 31, 2023 – The Multistrada, a name that encapsulates the spirit of a motorcycle destined to make an indelible mark in Ducati’s history like no other. Celebrating its twentieth year in 2023, this dynasty has been a beacon of innovation, performance, emotions, and adventures.
Born in 2003, the Multistrada emerged with the mission of providing Ducati enthusiasts with a versatile yet sporty motorcycle, capable of conquering any terrain with the utmost safety and solidity. The first version, the Multistrada 1000 DS, laid the foundation for a family that has continuously evolved through four generations, the latest ones powered by the V2 and V4 Granturismo engines.
Across its two-decade journey, the Multistrada has carried a legacy of groundbreaking innovations and technological advancements, reshaping the motorcycling industry’s benchmarks. It has stood as the perfect companion for adventure enthusiasts who relish exploring the world, immersing themselves in the landscape, and embracing the road, whether solo or with a passenger.
Among the pivotal innovations pioneered by the Multistrada, the 2010 model introduced Riding Modes, a feature now commonplace in high and mid-range motorcycles. The Multistrada V4, unveiled in 2020 as Ducati’s technological flagship, broke new ground by incorporating front and rear radar systems, marking the world’s first motorcycle with Adaptive Cruise Control (ACC) and Blind Spot Detection (BSD). These additions elevated both comfort and safety for riders. Additionally, the same model saw the integration of Phone Mirroring, turning the dashboard into a dynamic map navigator while retaining essential riding information.
The Multistrada V4 also set new standards for maintenance intervals, with valve clearance checks scheduled every 36,000 miles (60,000 km).
To celebrate the twentieth anniversary of the model that changed the history of Ducati, a temporary exhibition titled “Multistrada 20th – Twenty Years of Evolutionary Exploration” has been curated within the Ducati Museum. This showcase allows enthusiasts to closely interact with two iconic models from the Multistrada lineage: the original Multistrada 1000 DS, embodying the founding vision, and the contemporary Multistrada V4 Rally, a testament to its journey of innovation over the past two decades.
Complementing the exhibition is a short documentary that showcases the journey and evolution of this remarkable model, from its inception to the latest iterations.
The special exhibition “Multistrada 20th – Twenty Years of Evolutionary Exploration” will be accessible until early October, mirroring the Ducati Museum’s operating hours – open from Monday to Sunday, 9:00 AM to 6:00 PM, with Wednesdays being the designated closure days.
The Multistrada will take center stage during the Ducati World Première 2024. Spanning six episodes, starting from September 19th through November 7th, this series of unveilings will introduce new Ducati models for the 2024 lineup every two weeks. Complete details for visiting and booking are available under the Borgo Panigale Experience section on Ducati.com.
For an in-depth exploration of the Multistrada’s history, visit the Multistrada Dynasty article on the Ducati website. Additional information on the Multistrada family can be found on the dedicated page of the Ducati website, as well as on the @ducatimultistradav4 Instagram profile.