Don’t Get Your Hopes Up: Website Report On SPEED TV Motorcycle Racing Numbers Is For Specific Demographics Only

Don’t Get Your Hopes Up: Website Report On SPEED TV Motorcycle Racing Numbers Is For Specific Demographics Only

© 2005, Roadracing World Publishing, Inc.

According to a post on another website, AMA motorcycle racing coverage on SPEED last Sunday drew more viewers than TV coverage of other motorsports and of track and field on ESPN. That’s the good news. The bad news is, that applied to specific demographic groups, not total audience. In fact, SPEED’s AMA coverage lagged well behind ESPN2’s IRL coverage and ESPN’s track and field coverage in terms of total viewership. The original SPEED memo, sent by a sales rep to a prospective buyer of commercials, follows: Subject: AMA Road Racing from PPIR Dominates SPEED Channel’s Viewership, Sunday May 22 SPEED Channel’s record setting year for motorcycle racing ratings continued with Sunday’s broadcasts from PPIR. The AMA Supersport broadcast from 5-6p: ** Highest rated AMA Supersport broadcast of the year among M18-34 (.79), M18-49 (.62), and M25-54 (.48) ** Highest rated SPEED Channel program Sunday, May 22 among M18-34 and M18-49; out-delivering live coverage of the F1 Monaco Grand Prix, live coverage of the ARCA Stock Car Race from Toledo, and Wind Tunnel Live w. special guest co-host Tony Stewart. ** Tied for the highest rated Road Racing broadcast of 2005 among M18-49 (tied w. 5/15 MotoGP Championship from France) The AMA Superbike broadcast from 6-7p: ** Highest rated AMA Superbike broadcast of the year among M18-34 (.78), M18-49 (.56), and M25-54 (.51) ** Highest rated SPEED Channel program Sunday, May 22 among M25-54; out-delivering live coverage of the F1 Monaco Grand Prix, live coverage of the ARCA Stock Car Race from Toledo, and Wind Tunnel Live w. special guest co-host Tony Stewart. The combined two hour block from 5-7p: ** Out-delivers both ESPN and espn 2 (same time period) in M18-34 Rtg: SPEED – .79 ESPN – .36 (Track and Field & Sports Center) espn2 – .12 (Indy 500 Qualifying) ** Out-delivers both ESPN and espn 2 (same time period) in M18-49 Rtg: SPEED – .59 ESPN – .53 (Track and Field & SportsCenter) espn2 – .30 (Indy 500 Qualifying) ** Out-delivers espn 2 (same time period) in M25-54 Rtg: SPEED – .50 espn2 – .49 (Indy 500 Qualifying) SPEED Channel’s coverage of AMA Road Racing continues on Sunday, June 5th from Road America. Actual relative numbers for total viewership follow: SPEED AMA = .25 (161,000 households) ESPN2 Indy = .49 (437,000 households) ESPN track & field = .62 (558,000 households) Alas…

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