From a press release issued by Road Atlanta:

DARK DOG IS PRESENTING SPONSOR FOR SUPERBIKE SHOWDOWN AT ROAD ATLANTA

BRASELTON, GA – Dark Dog Energy Drink is the new presenting sponsor of the popular AMA professional motorcycle doubleheader at Road Atlanta, now officially know as the Suzuki Superbike Showdown presented by Dark Dog.

Originally known as the Suzuki Big Kahuna Nationals, the May 16-18 event includes equally-important AMA Chevy Trucks U.S. Superbike races on Saturday and Sunday.

Dark Dog (www.darkdog.com) is also the “Official Energy Drink” of Road Atlanta and will have year-round marketing and advertising opportunities at all 12 spectator events, including the Petit Le Mans Oct. 15-18.

“Dark Dog made its debut at Road Atlanta last year during Petit Le Mans and will have a greater presence at the track this season,” says Mike Swaine, President and General Manger of Road Atlanta. “We are delighted that Dark Dog has increased its involvement with us.”

“Dark Dog is excited to be a sponsor of Road Atlanta and directly involved with events like their Superbike race,” says Randy Ridenour, CEO of Dark Dog America. “Our company is the number two energy drink in brand recognition worldwide, but we are relatively new in the United States. Being associated with Road Atlanta and the Suzuki Superbike Showdown presented by Dark Dog will give us tremendous opportunities to drive new sales.”

Road Atlanta (www.roadatlanta.com) is a multi-purpose motorsports facility located in Braselton, GA, and is utilized for a variety of events. Major spectator events include The Mitty historic sports car race April 26-27, the Suzuki Superbike Showdown presented by Dark Dog May 16-18 and the Petit Le Mans Oct. 16-18. Road Atlanta is also home to the Panoz Racing School and the Kevin Schwantz Suzuki School.