Featured In the August 2020 issue of Roadracing World: Harley-Davidson Museum

        Harley-Davidson has a 110-plus-year history of producing motorcycles and promoting the two-wheel culture. It is one of the most recognizable brands in the world, but for most of that time, the company had kept its story and extensive archives largely to itself. That all changed in 2008 when The Motor Company opened the Harley-Davidson Museum, a purpose-built 150,000-sq. ft. multi-use facility on a 20-acre campus near downtown Milwaukee, Wisconsin.

          Not only did the museum bring the history of Harley-Davidson to life, it quickly became an attraction for motorcycle fans and tourists, drawing in an estimated 300,000 visitors annually…

—Harley-Davidson Museum, by David Swarts

It’s a must-visit destination for fans of The Motor Company, but it also tells an important part of the story of motorcycling in the United States. Read what lies in store for visitors to the Harley-Davidson Museum—the details and the back story are in the August issue of Roadracing World!

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