The Safilo Group has signed a contract with Dorna, the company that manages MotoGP’s commercial and TV rights, for their sport brand Carrera to become MotoGP sunglasses supplier for the 2005 and 2006 seasons. Following this agreement, Carrera is installing promotional structures in the public areas during the MotoGP events in Jerez, Estoril, Mugello, Barcelona, Sachsenring and Valencia. Promotions for the spectators are organised at the Carrera stand at each of the six GPs, with the major prize being the chance to win passes to meet the Carrera racing stars at the Carrera hospitality area in the MotoGP paddock. The new contract also means that all the Dorna staff at the MotoGP World Championship is wearing Carrera sunglasses. Carrera reinforces its presence in the world of motorcycling: the Safilo Group has been present in the MotoGP World Championship for five years now. The brand currently sponsor team Carrera Sunglasses LCR in the 250cc class, with Casey Stoner and Roberto Locatelli, and has four of MotoGP stars, Loris Capirossi, Toni ElÃas, Héctor Barberá and Mika Kallio, who are Carrera testimonials for 2005.
Carrera Named Official Sunglasses Supplier Of MotoGP
Carrera Named Official Sunglasses Supplier Of MotoGP
© 2005, Roadracing World Publishing, Inc.
