Edmonton Motorcycle Roadracing Association Picks MEDICAL DATA CARRIER to Enhance Rider Safety Ottawa and Edmonton Canada (January 16, 2013) The Edmonton Motorcycle Roadracing Association (EMRA), Western Canada’s premier road racing series, is pleased to announce the addition of the Medical Data Carrier to their safety platform. Medical Data Carrier (MDC) is a unique, bilingual, medical Information system that provides critical lifesaving data about the rider as well as crucial family contact information in the event of an emergency. The highly visible, secure and aerodynamic carrier attaches to the left side of the individual’s helmet and is safe for all helmet surfaces. Bold text on the outside of the carrier warns good Samaritan responders to leave helmet removal to those trained in the proper technique. Improper removal can result in collateral injury, paralysis or worse. Inside, a two sided, water-proof medical data form contains information on the wearer’s identity and medical history including information such as allergies, medications, blood type and pre-existing medical conditions that assists first responders with the crucial triage stage of the wearer’s care. “We were thrilled to learn that the executive of the EMRA had voted to make Medical Data Carrier a mandatory safety product for the 2013 season,” stated Steve Reed, President of Medical Data Carrier IM Inc. “Local Edmonton powersports dealer Argyll Motorsports, a long time EMRA supporter, is supplying the MDCs to the Association” “The EMRA is getting set to kick off a explosive 7 round series starting May 25-26 at Stratotech Park. The 2012 season was a season to remember with its Expert Superbike Championship coming down to the final race of the year and was decided on the last lap. This season promises to be just as exciting with some serious contenders being promoted from intermediate to expert. “The EMRA Executive is very excited to have found a product like the MDC to use in our series. “Medical Data Carrier will provide immediate and important medical information to the first responders should a serious incident occur,” said Colin Lolacher, EMRA Executive Member. Follow the series at www.emra.ca.