Butterfinger Sponsors Supercross, No Candy For Road Racing

Butterfinger Sponsors Supercross, No Candy For Road Racing

© 2004, Roadracing World Publishing, Inc.

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From a press release issued by Clear Channel Entertainment – Motor Sports:

Nestlé Butterfinger Signs on as Sponsor of THQ World Supercross GP/THQ AMA Supercross Series

AURORA, Ill. (January 7, 2004) – Clear Channel Entertainment’s Motor Sports division announced today that Nestlé® Butterfinger® will be the official sponsor of the holeshot award for the 125cc and 250cc classes at THQ World Supercross GP/THQ AMA Supercross Series.

“We are absolutely thrilled to bring Nestlé Butterfinger aboard as our holeshot award sponsor,” said Tim Murray, vice president, Sales, Clear Channel Entertainment – Motor Sports. “Nestlé Butterfinger’s world-wide brand recognition and commitment to breaking out of the ordinary is a welcome addition in what will prove to be another great season.”

“This sponsorship is a perfect fit since Nestlé Butterfinger and Supercross are both known to break out of the ordinary,” said Lisa Barrios, marketing manager, Nestlé Butterfinger. “Butterfinger is thrilled to support Supercross, its athletes and millions of fans that follow this exciting sport.”

The agreement grants Butterfinger as the exclusive candy bar of THQ World Supercross GP/THQ AMA Supercross Series. Butterfinger will also serve as the official sponsor of the pre-race webcast, which gives fans a behind-the-scenes looks at the week’s racing news.



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