BMW North America Lifts “Stop Sale” Dealer Directive

BMW North America Lifts “Stop Sale” Dealer Directive

© 2023, Roadracing World Publishing, Inc. By David Swarts.

BMW of North America/BMW Motorrad USA has lifted the “temporary, voluntary stop sale” directive it sent to its dealers in September.

On September 19, BMW sent a message to its dealers that read in part:

“BMW of North America is dedicated to providing vehicles to our customers that meet their expectations. To ensure that our vehicles are of the highest industry standards, BMW performs ongoing testing and evaluation.

“Following a recent quality analysis, BMW is pursuing measures to further evaluate the material used in a component of its motorcycle evaporative system, which may not have been produced to material specifications.

“As a result, BMW of North America is issuing a temporary, voluntary stop sale for all new and pre-owned BMW motorcycle models in dealer inventory, except for the CE 04.”

Just one week later, BMWNA lifted the order with the following message to its dealers:

“BMW Motorrad USA has announced that the Engineering Division has concluded our testing and evaluation and have determined that the voluntary stop sale measures can be lifted.

“Dealers may resume the sale of all new and pre-owned BMW Motorcycles as of Friday September 29th.”

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