Honda Enhances Real-Time Dealership-Inventory Website Feature

• Feature enables quick, transparent access to dealer inventory

In a move aimed at improving the shopping experience for retail powersports customers, Honda has enhanced the real-time dealership-inventory feature on its consumer site, enabling shoppers to quickly and easily determine where they can purchase new models. Now, when researching a specific motorcycle, ATV or side-by-side at powersports.honda.com, customers can instantaneously check which nearby dealers have that particular model in stock. They can then request additional information, or simply visit the dealer in person.

Using the enhanced real-time dealer-inventory feature is easy. From any model page at powersports.honda.com, customers can simply click on the “Search Inventory” button, which links to a list of nearby dealers who have the model in stock. The dealer’s name, address and phone number are all provided, along with the driving distance. There’s also an option to email the dealer via a form.

“We all know the feeling of excitement that comes with deciding upon an important purchase like a brand-new powersports vehicle,” said John Stevens, Director of Powersports Operations at American Honda. “At those moments, it’s important for customers to be able to quickly and conveniently take the next step. The enhanced real-time dealership-inventory feature on Honda’s consumer website makes shopping hassle-free and transparent, by seamlessly connecting two of American Honda’s most important assets: our customers and our dealers. We’re pleased to support both with this improved feature.”