Digital Edition Subscribers: Read Roadracing World Magazine Now >
Roadracing - An Online Service of Roadracing World Magazine
Mar 25, 2013

AMA Pro Racing Fires Director Of Sales Mike Kidd

AMA Pro Racing: AMA Hall of Famer Mike Kidd has been fired from the position of Director of Sales at AMA Pro Racing.
Mike Kidd has been fired from his position as Director of Sales at AMA Pro Racing, has learned.

Kidd is a former AMA Pro flat track and road racer with 12 National race victories, the 1981 AMA Pro Grand National Champion and an AMA Hall of Fame member.

He served as Director of AMA Pro Flat Track from 2009 through 2010. In 2010 he was promoted to AMA Pro Racing Director of Sales and tasked with selling series sponsorship for AMA Pro Road Racing and Flat Track. He was arguably the most effective sales executive working for AMA Pro Racing, taking point in selling overall road racing series sponsorship to GEICO as well as class sponsorships to GoPro and Motorcycle Superstore. He also did AMA Pro road racing sponsorship deals with Saddleman and MotoBatt and also put together flat track sponsorship deals with K&N, Harley-Davidson, Harley-Davidson Insurance and Motorcycle Superstore. Kidd also put together a TV deal for dirt track.

During his racing career, Kidd may have brought more sponsorship dollars into AMA Pro Racing than any other individual, starting with doing a deal with the U.S. Army in 1979-1980. Kidd won the combined road racing/dirt track AMA Grand National Championship as a factory Yamaha rider in 1981, and was a factory dirt track racer for Honda in 1982-1983.

In 1984 Kidd became a race promoter, coming up with the name "Arenacross" for indoor motorcross events and creating the Texas Arenacross Series while also promoting weekly short track and TT events at his own racetrack, Boyd Raceway in Boyd, Texas. That year Kidd was named the AMA Promoter of the Year for sanctioning the most events with AMA.

In 1985 Kidd worked with AMA to create the AATVA sanctioning body for ATV racing, and also took his Arenacross concept national, creating the AMA National Arenacross Series; the series quickly became the second-best-attended AMA National Series, behind only Supercross.

Kidd focused on his Arenacross Series and in 1996 the entire series was broadcast on SPEEDVISION TV (which later became SPEED TV), when Kidd signed a five-year broadcast rights deal.

In 1997 Kidd sold his Arenacross Series to PACE Motorsports (which later became Clear Channel Motorsports) and joined the company as Vice President, staying in that position until 2004. Kidd was involved in continuing to run Arenacross and also acquiring and running the Formula USA National Road Racing Series and also creating the Formula USA National Dirt Track Series. During that time period a Formula USA Road Race at Pocono was broadcast on network TV; those series were the last credible challengers to AMA Pro road racing and flat track.

In 2005 Kidd left Clear Channel Motorsports, started another Arenacross Series, and ran it with sponsorship from an energy drink company for two years. In 2008 Kidd joined Daytona Motorsports Group (DMG), which currently owns AMA Pro Racing.

A request for official confirmation and comment has been made to AMA Pro Racing, but no response had been received at post time.
Top 5 This Week