Day 2 at AlMExpo brought the full scope of the industry into focus. Education sessions filled early and show floor conversations stretched from booth to booth. Thursday reflected the scale of the event and the collective energy that comes from having the entire industry in one place. Here’s a closer look at what unfolded across the show floor.
- Today on the show floor:
- Education highlights:
During a Dealer Excellence session on electric motorcycles, David Baker, MIC board member and BRP’s Vice President and General Manager, Powersports North America, emphasized MIC’s advocacy efforts as the electric motorcycle segment
continues to grow.
“When we look at the purpose of the MIC, it’s creating that advocacy, making sure we protect the riders of tomorrow,” Baker said.
“We utilize (VisionAST’s) dashboards to help give dealers the metrics they need in order to then use our training and understand how they can run their dealerships better. We are totally here to listen and absorb information, and their insights are spot-on.”
The MIC Member Lunch & Learn offered a more personal look at the industry through conversations with members of MIC’s Board of Directors. Attendees heard firsthand perspectives on leadership, career journeys, and the experiences that continue
to shape the powersports community.
“I came to AlMExpo for all the new and innovative ways to help dealers grow their business. Each speaker y’all have put on the panels this year is so valuable to the dealer partners because of their knowledge of the industry.”
“Do You Have a Mindset for Change,” on adjusting business practices to engage younger generations. “Don’t use the old fashioned communications,” Demina said. “Go to social media, that’s number one. It’s what we are doing.”
- Coming Up tomorrow:
Friday is the final push — and it doesn’t let up. The day dives into leadership, collaboration, and the future of powersports with high- impact sessions and final moments to connect on the show floor. Then, it all heads trackside: The A1 VIP Track Walk at Angel Stadium closes out the week with exclusive access, special guests, and one last chance to celebrate together.
See everything planned for Friday in the full show schedule, available
online or in the show app.
