Kawasaki Motors Corp., U.S.A. and Mind Arrow Systems, Inc. teamed up to produce two multimedia e-mail marketing campaigns, targeting 30,000 computer owners. Targeted consumers received information about either the Kawasaki Good Times Giveaway or the Kawasaki Good Times Sweepstakes. Each message contained video from current Kawasaki TV ad campaigns, a link to register for giveaways (including a Chevy Silverado truck, a ZX-6R sportbike, a Vulcan 1500 cruiser, a KX250 or special financing), and links to Kawasaki’s official motorcycle website and accessory site.

Kawasaki managers liked the ability to combine the flashy video footage with detailed information in a format that allows them to easily track the campaign’s results, in the form of giveaway registrations.