From a press release issued by AMA Pro Racing:

YAMAHA RHINO NAMED OFFICIAL UTILITY VEHICLE OF AMA SUPERBIKE AND AMA MOTOCROSS

PICKERINGTON, Ohio (June 3, 2004) — AMA Pro Racing today announced an agreement with Yamaha Motor Corporation that will make the manufacturer the “Official Utility Vehicle of AMA Superbike and AMA Motocross”.

As part of the agreement, Yamaha will supply AMA Pro Racing with their all-new dual passenger Rhino 660 four-wheel drive utility vehicles for use at AMA Superbike and AMA Motocross events.

“The Rhino 660 is our latest concept in utility vehicles, with seating for two, a large-capacity cargo bed and the highest ground clearance in the industry,” Yamaha Motor Corporation Communications Director Bob Starr said.

“The automotive-style controls and On-Command(tm) push-button 4×4 system help make the vehicle easy, durable and safe to use. We’re confident the Rhino will prove to be extremely useful for AMA Pro Racing.”

“As the Official Utility Vehicle of Superbike and Motocross, the Yamaha Rhino 660 will aid our staff with on-site operations and race management,” AMA Pro Racing Vice President, Commercial Development John Farris said. “Our staff is looking forward to putting the Rhinos to work at the races.”

In exchange for supplying the Rhino vehicles, Yamaha receives the right to promote themselves as the Official Utility Vehicle of AMA Superbike and AMA Motocross as well as various other marketing considerations.