From a press release issued by White Buffalo Racing:

White Buffalo Racing is launching our new online shop to better help our customers shop online for the products they want. Discount pricing is available to registered customers of White Buffalo Racing. The discount prices can be viewed after a registered customer logs onto the online shop. To register, go to the link for the new online shop on our website www.whitebuffaloracing.com and follow the easy steps for registration. Please allow 30 minutes after you register to re-login so the proper fields can be filled for your discount pricing. Many items are now on the shop, and more are added daily. Please check back frequently for new products.