America’s First Motorcycle Company to Offer Free Admission to all Riders at Daytona Beach Bandshell on Saturday, February 28.
Anniversary Celebration Continues at Daytona Bike Week with Motorcycle Displays, Free Demo Rides, Annual Owners Ride, and the Debut of the All-New Indian Motorcycle-Vance & Hines Factory Race Team.
MINNEAPOLIS – Celebrating its 125th Anniversary, Indian Motorcycle today announced a legendary kick-off party for the 85th annual Daytona Bike Week featuring a live performance by the multi-platinum-selling singer/songwriter, Kip Moore. In addition to the kick-off party and concert, America’s First Motorcycle Company will continue its anniversary celebration throughout the two-week rally with motorcycle displays, demo rides, and the debut of the all-new, J&P Cycles, Motul, Vance & Hines Factory Indian Motorcycle Racing Team.
Kicking off the week in true celebratory fashion, Indian Motorcycle will host all riders for a free 125th Anniversary party at the Daytona Beach Bandshell on Saturday, February 28. Doors open at 5:45 p.m., with an opening act taking stage at 7:00 p.m., followed by a headline performance at 8:15 p.m. from one of country music’s most electrifying performers, Kip Moore. In addition to live music, attendees can enjoy onsite apparel sales and exclusive giveaways for Indian Motorcycle owners, making the evening a true celebration of 125 years of American heritage.
“Our 125-year Anniversary isn’t just a celebration of where we’ve been, it’s a commitment to our riders that we will never stop innovating, never stop competing, and never stop pushing forward,” said Nate Secor, Vice President of Marketing for Indian Motorcycle. “Daytona Bike Week is the perfect place to bring our community together, and our anniversary party is our way of saying ‘thank you’ with an unforgettable night of live music and celebration. Beyond the concert, we have a lot happening throughout the week, and we invite riders to stop by our Main Street display and Speedway demos to check out our 2026 model year lineup.”
Throughout Daytona Bike Week, attendees can explore Indian Motorcycle’s full 2026 model lineup at its Main Street display, highlighted by the all-new Indian Chief Vintage and its PowerPlus lineup of baggers and touring models. The PowerPlus’ contemporary design is high revving with liquid-cooling and overhead cams with 4 valves per cylinder — delivering both high horsepower and high torque. This unique combination delivers an unmatched ride without sacrifices – optimizing acceleration across the rev range for unrivaled passing power in every gear.
In addition to the 2026 lineup, Indian Motorcycle’s Main Street display will feature a curated collection of historic vintage motorcycles, legendary race bikes and custom builds. Customs on display include builds by Carey Hart, Thor Drake, and TNA Customs, along with the 2025 Chieftain PowerPlus FORGED builds by Kraus Moto, Forever Rad, and Twitch.
Riders visiting the Daytona Speedway or Indian Motorcycle of Daytona Beach dealership will have the opportunity to experience the 2026 lineup firsthand through free demo rides from Friday, February 27, to Saturday, March 7, between 9:00 a.m. and 5:00 p.m. Designed to help riders compare models and find the Indian Motorcycle that best fits their riding style, group demo rides will run daily during Bike Week. Demo rides are open to participants with a valid motorcycle endorsement and proper riding gear.
On Saturday, February 28, Indian Motorcycle will host its annual Daytona Bike Week Owners Ride. Beginning at Indian Motorcycle of Daytona Beach, owners will gather for an exciting group ride through Daytona Beach. Owners are invited to start their morning with a complimentary breakfast at 8:30 a.m., followed by a safety briefing at 9:30 a.m., and kickstands up at 10:00 a.m. The ride is scheduled to return to the dealership at 11:30 a.m. where the group of owners will enjoy raffles, live music, giveaways, and more. The event offers Indian Motorcycle owners an opportunity to enjoy free food, connect with fellow riders, and celebrate the open road together.
To close out Daytona Bike Week, the all-new J&P Cycles, Motul, Vance & Hines Factory Indian Motorcycle racing team will kick off the 2026 MotoAmerica King of the Baggers series at Daytona International Speedway March 5-7 led by the all-new Indian Motorcycle Wrecking Crew, including 2024 Champion Troy Herfoss, 2023 King of the Baggers Champion Hayden Gillim, and rising star Rocco Landers. The partnership between Indian Motorcycle and Vance & Hines combines the unparalleled history and innovation of America’s First Motorcycle company with the performance and race craft expertise of the motorcycle industry’s most respected aftermarket provider.
At the heart of the factory race team is an all-new, Vance & Hines-modified Indian Challenger, powered by the Indian Motorcycle PowerPlus engine. The Indian Challenger has reshaped expectations for performance baggers, proving itself as a dominant force in MotoAmerica’s King of the Baggers series with three championships over the past six years. Powered by a sophisticated liquid-cooled, 112-ci PowerPlus V-Twin, the Indian Challenger combines high torque with race-ready precision — making it a threat against larger-displacement rivals.
“Racing has always been part of Indian Motorcycle’s DNA, and the 2026 season marks an exciting new chapter in the brand’s historic journey,” Kennedy continued. “The Indian Challenger is an incredibly capable machine straight off the showroom floor, and there’s no better partner than Vance & Hines to elevate it even further. Through this collaboration, our race program is stronger than ever, and we’re thrilled to get started with this partnership alongside an outstanding lineup of riders like Troy, Hayden, and Rocco, each bringing an impressive resume to the team.”
Founded in 1901 in Springfield, Mass., Indian Motorcycle was built pushing the boundaries of American motorcycling through craftsmanship, performance, and innovation. In celebration of its historic milestone, Indian Motorcycle launched Never Finished, a year-long anniversary campaign honoring founders George Hendee and Oscar Hedstrom and reaffirming the brand’s commitment to continual progress. Reaching 125 years is a testament not only to Indian Motorcycle’s pioneering spirit, but also to the riders who kept its legacy alive through a 60-year hiatus and those who helped fuel its return more than a decade ago, proof that with a century of history behind it, Indian Motorcycle remains driven forward by grit, determination, and an unrelenting competitive spirit.
For more information regarding Indian Motorcycle products, dealers and services, visit IndianMotorcycle.com, or follow along on Facebook, X, Instagram and YouTube.
ABOUT INDIAN MOTORCYCLE
Indian Motorcycle is America’s First Motorcycle Company. Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around the world and earned distinction as one of America’s most legendary and iconic brands through unrivaled racing dominance, engineering prowess and countless innovations and industry firsts. Today that heritage and passion is reignited under new brand stewardship. To learn more, please visit www.indianmotorcycle.com.
ABOUT KIP MOORE
Hailed as “an uncompromising, genre-defying artist firing on all cylinders” (Vice/Noisey) and “one of country’s more thoughtful artists” (Billboard), multi-platinum singer/songwriter Kip Moore has blazed his own trail and earned his place as one of music’s most beloved artists. With over 1 billion streams, 2.5 million monthly listeners and a spot in Pandora’s Billionaire Club, Moore has released six critically acclaimed albums and penned over a dozen chart-topping singles, including hits “Something’ ‘Bout a Truck,” “Hey Pretty Girl,” “Beer Money,” and “More Girls Like You.” A truly remarkable performer and “one of country music’s most tireless and powerful live draws” (Rolling Stone), Moore is renowned for his signature sound playing blistering live shows in stadiums, arenas, and theaters around the globe, which resulted in his 2024 CMA International Artist Achievement Award. With the release of his latest album Solitary Tracks, Moore is kicking off 2026 with the announcement of the first leg of his REASON TO BELIEVE WORLD TOUR, revealing arena and stadium dates there this fall. For more information visit kipmoore.net.
