Desert Center, CA — September 16, 2025 — The Chuckwalla Valley Motorcycle Association (CVMA) is proud to announce a major rebrand. The new logo reflects the organization’s transformation into the premier destination for highly competitive, worldclass motorcycle road racing in California.
In recent years, CVMA has attracted top talent from across North America while steadily raising the bar on professionalism and racer experience. Since its inception, CVMA has embraced the tagline “For Racers, By Racers” — a philosophy that continues to drive the organization’s commitment to efficient operations, fair rule enforcement, and a competitive, well-run race weekend.
“This isn’t just a new logo,” said Director of Operations, Richard “Cowboy” Stampp. “It’s a symbol of what CVMA has become — and where we’re going. Our staff is committed to constant improvement.”
The updated branding marks a new chapter for CVMA while honoring its strong roots.
“CVMA has evolved significantly over the past few years,” said Stephen Ludwig, CVMA Marketing Director. “We’ve grown from a regional racing club into an organization that draws top-level racers from across the U.S., Canada, and Mexico to the California desert every winter. Our branding needed to reflect that evolution.”
CVMA’s new look will roll out across all digital platforms, race signage, merchandise, and racer credentials beginning with the 2025–26 season, which kicks off on October 3, 2025.
For more information and to view the full race schedule, visit www.cvmaracing.com
About CVMA
The Chuckwalla Valley Motorcycle Association (CVMA) offers two full days of racing every race weekend, including Saturday qualifying for grid position in ALL classes — both Amateur and Expert. With a wide variety of race classes and a racer-friendly atmosphere, CVMA delivers one of the best racing experiences in the country.
To encourage participation, CVMA offers free reciprocity to licensed racers from other organizations and hosts a New Racer School (NRS) on the Friday before each race weekend.
CVMA — Built for Racers, By Racers.
Thank You to Our 2024–2025 Winter Series Sponsors
Support Moto Racing, RacePace Track Days, 2Fast Track Days, Apex Assassins, Ryder Gear, CaliPhotography, Racers Edge/Dunlop, Statewide Services, California Superbike School, Ride HMVC, First Team IT, Yamaha, CT Racing/Pirelli, Compact Octane Track Days
New Racer School (NRS) Sponsors
Alpinestars, 6D Helmets, Five Gloves, Racers Edge/Dunlop