Reading, PA – After securing Chris Jensen as the new brand manager in 2015, SBS sought out an agency of record that would partner with corporate and North American operations to provide in-industry consulting and marketing / brand direction within the unique riding segments available within our market. “We hired Velocity due to their long history and knowledge within the riding community, and trust their expertise in executing the deliverables needed to re-focus the brand and develop market share.” Christel Munk Pedersen – Sales Director / CSO

Velocity has a 20+ year history within the PowerSports industry serving dozens of brands such as Pirelli, Metzeler, Schuberth, VP Fuels, Dirico, to name a few, and our depth of experience will serve SBS well as we accept the challenge and mission to help build the foundation that they will rely on moving forward. “It is always rewarding to expand our client portfolio and especially with European brands, as we truly understand the brand characteristics and how to best translate them in to a North American success story.” Robert W. Hudepohl Jr. – Managing Partner & Creative Director

About Velocity, Inc.

We are a PowerSport and MotorSport marketing firm that develop and deliver brand campaigns and event services through a creative point of view. We orchestrate our approach to deliver bottom line results by being accountable and transparent and a true partner in your marketing efforts.

Offering:

Marketing Services | Creative services | E-solutions | Event planning and execution | Industry relations and media services

About SBS Friction A/S

SBS is a world leader within the development, production and sales of disc brake pads and friction solutions for motorcycles, scooters, motorsport and special applications. Based on our vast friction experience, we supply both the OEM and aftermarket and offer a full range of compounds for all riding styles. Made in Denmark, SBS Friction is part of the SBS Group.

SBS – The Power to Stop You!