Pikes Peak International Raceway was reopened in 2008 by a private company, Pikes Peak International Raceway, LLC. With the intention of aiming PPIR at all aspects of the motorsport industry. In 2005 PPIR was sold to the International Speedway Corporation. The ISC's focus was on an entirely different track leaving PPIR to be just a memory.
In late 2008 PPIR was purchase by a group of investors that are now reviving the track.