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May 9, 2002

Yahoo! And Mazda Raceway Laguna Seca Hook Up

From a press release:<BR><BR>Yahoo! and Mazda Raceway Laguna Seca Sign Agreement<BR><BR>Yahoo! Is Mazda Raceway's Official Internet Services Partner<BR><BR>Mazda Raceway Laguna Seca (MRLS) and Yahoo! have signed a new 2-year agreement that makes the Internet company the Official Internet Services Partner for the track.<BR><BR>As part of the agreement, Yahoo! will receive prominent trackside signage and world-class hospitality in exchange for various forms of advertising, marketing and on-line sweepsteaks throughout their network. With this partnership, MRLS will continue to hold a firm foothold in the ever-evolving world of e-commerce.<BR><BR>"It is because of Yahoo!'s world-wide role as an Internet leader that we feel confident in once again having them as our partner," says Gill Campbell, General Manager of Mazda Raceway Laguna Seca. "The agreement allows us to access their front-running position in e-commerce, while giving the company exposure to race fans and television viewers who attend and watch our world-class events."<BR><BR>The partnership with Yahoo! was consummated by MGO Marketing Group of Lafayette, CA. MGO is Mazda Raceway's exclusive sponsorship marketing agency.<BR><BR>The Sports Car Racing Association of the Monterey Peninsula (SCRAMP) has operated MRLS since its opening in 1957. SCRAMP is a not-for-profit organization chartered to benefit local charitable and non-profit groups, and to promote economic vitality. Race events at MRLS have resulted in more than $10 million being distributed to Monterey Peninsula and Central California groups for youth programs and community service projects, and have generated more than $1 billion in revenue for area businesses. Today, SCRAMP is the most important economic and charitable organization in Monterey County.<BR><BR>Since it was founded in 1994, Yahoo! has evolved into a global brand that has changed the way people communicate with each other, find and access information, and make purchases. Today, Yahoo! Inc. is the Internet's leading global consumer and business services company, offering a comprehensive network of essential services for Web users around the globe as well as businesses of all sizes. Yahoo! is also the most recognized and valuable Internet brand globally, reaching over 219 million unique users in 24 countries and 12 languages. <BR>
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