Digital Edition Subscribers: Read Roadracing World Magazine Now >
Roadracing - An Online Service of Roadracing World Magazine
Jan 5, 2012

Updated: Racers Edge Performance Switches From Vending Michelin To Pirelli Racing Tires At Tracks In The Southwest

Racers Edge Performance, based in Las Vegas, Nevada is happy to announce that they will be representing and providing trackside service for Pirelli Tire/CT Racing in the Southwest for 2012. Racers Edge Performance will continue their exclusive tire service for Fastrack Riders and SoCal track days as well as providing tire service for selected WERA West and MOM series races and all of the Trackdaz and CVMA racing events at Chuckwalla Valley raceway.

"After reviewing my position with Michelin and the direction in which the company was going, It was time to look at different opportunities" says Dale Kieffer, owner of Racers Edge. "On one hand I am saddened to end an 11-year relationship with Michelin but I also look forward to the opportunity to open a new chapter with CT Racing and Pirelli."

Racers Edge Performance started providing trackside service in the Southwest in the mid-1990s. The company has grown over the years and not only provides trackside tire service, but offers one-on-one rider coaching at selected track day events as well as hosting open and private track days in Las Vegas, Chuckwalla and Salt Lake City.

Racers Edge will start the season off with servicing the Fastrack Riders and WERA West season opener alongside CT racing this coming weekend.

Dale Kieffer can be contacted at 702-257-3808.

More, from a press release issued by Island Racing Services:

With Racers Edge Performance changing tire manufacturers for 2012 we will be unable to have Michelin tire service at the opening round of the WERA West series this weekend at Auto Club Speedway. We were notified on 1/04/2012 of this move and do not have time to arrange for other service at the track. I must apologize for this situation.

We will explore other options for services in the Southern California and Nevada areas. Please feel free to call me at 409-771-3950 or email me: with any questions, comments or needs anyone might have.

Our relationship with Racers Edge has been a good one and we wish them well.

Best Regards,

David Hirsch
Island Racing Services
Fax 409-737-4792