Digital Edition Subscribers: Read Roadracing World Magazine Now >   |   Win Cool Prizes: Take Our Reader Survey >
Roadracing World.com - An Online Service of Roadracing World Magazine
SHARE:
Dec 12, 2013

Team Hero EBR's May And Yates Will Race In 2014 FIM Superbike World Championship

Geoff May (99) in action on his EBR 1190RS AMA Pro Superbike. Photo by Brian J. Nelson.
Team Hero EBR to contest the 2014 eni FIM Superbike World Championship

Barcelona (Spain), Thursday 12 December 2013 - Dorna WSBK are pleased to announce that Team Hero EBR will make the switch from the AMA Superbike series to the Superbike World Championship in 2014. This will be a two rider team running the new 2014 EBR 1190RX, represented by riders Geoff May and Aaron Yates.

Both May and Yates make the move to the WSBK series after a number of successful seasons in the AMA Superbike series. May, who is an accomplished AMA rider, has ridden the EBR machine in the states for the past two seasons claiming a podium finish at the Sonoma Raceway circuit in 2012 on his way to 5th position overall in the rider classification. Yates, who has over 20 years racing experience, joined the squad for their 2013 AMA campaign finishing a respectable 8th overall in the final standings, one point ahead of May.

The team will be run by Claudio Quintarelli, Team Owner, and Giulio Bardi, Team Manager, both proud to field the first American motorcycle to contest the World Championship with two American riders.

Team Hero EBR is bringing back Erik Buell’s passion onto the world stage: the founder of the Buell Motorcycle Company is a pioneer of modern race motorcycle technology.
Former racer Buell has himself competed against some of the greats in the past, and is excited and optimistic about this challenge ahead:

“More than three decades of racing, engineering, and manufacturing experience goes into every EBR motorcycle” said Erik Buell, Founder, EBR Motorcycles. "The EBR 1190RX has some very unique engineering technology, and how to optimize this for each race series is something that takes time to learn. With the winter testing ban, we will have to wait and see where we are in terms of current pace and performance. Nobody is expecting podiums, but we will be hard at work, learning and improving. We are confident EBR will bring a fun and exciting story to the series, and know the results will come."

Mr. Pawan Munjal, Managing Director & CEO, Hero MotoCorp Ltd: “We are delighted to be partnering with EBR at the Superbike World Championship this year. Hero is the first Indian two-wheeler brand to be associated with this event and this is also the debut year for Team Hero EBR at the series. This is in perfect sync with brand Hero’s fast-paced global expansion into new international markets. I am sure it is going to be a lot of fun and we do look forward to some exciting times at the championships this year.”

Javier Alonso, WSBK Executive Director: "It is a great pleasure for WSBK to welcome an attractive and unique brand like EBR to the series. The American Manufacturer is the eighth different brand to compete in this new and challenging edition of the Championship, and we are equally confident that their involvement will add to the show. Moreover, it is really good to have two American riders on the starting grid again representing a strong nationality in the history of the series."


The Team will launch a new website shortly.

About Hero MotoCorp

Headquartered in New Delhi, India, Hero MotoCorp is the world’s largest manufacturer of two-wheelers in terms of volume units sold in a calendar year by a single company. Even in the midst of a highly-competitive market in India, Hero MotoCorp has retained clear leadership in the domestic motorcycle market with well over 50% share, selling a total of over six million two-wheelers in the financial year 2012-13. On July 1st this year, Hero announced acquiring a 49.2% stake of Erik Buell Racing.