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Apr 15, 2014

Road America Signs New Official Gaming Partner


ELKHART LAKE, Wis., April 14, 2014 - Road America announced today a partnership with Potawatomi Bingo Casino of Milwaukee as the Official Gaming Partner of Road America. As part of the partnership, the Potawatomi Bingo Casino brand and its offerings will be showcased within several new campaigns at Road America including special entertainment offerings at the casino for race fans as they travel through Milwaukee.

"We are thrilled to be the Official Gaming Partner of Road America, a facility that offers a unique experience for fans of all ages at one of the most beautiful circuits in North America," said Mike Goodrich, General Manager of Potawatomi Bingo Casino. "This partnership brings two brands together that stand for fun and excitement. It's a natural fit and we can't wait to get started."

The Potawatomi brand will be featured through unique experience-centric promotions, creating new diversified activities between venues, integration across social and digital channels and more.

"At Road America we like to say, come for the experience and stay for the race," said George Bruggenthies, president and general manager of Road America. "This partnership is a perfect opportunity for two popular Wisconsin entertainment venues to join forces and offer more value, diversity and attention surrounding premier events."

About Road America: Established in 1955 as the first permanent road racing course in the United States, Road America is located midway between Milwaukee and Green Bay in Elkhart Lake, Wisconsin. The world's best racers have competed at this legendary four-mile, 14-turn road circuit for over 55 years. The 640-acre, park-like grounds offer amazing viewing opportunities, fantastic concessions and high-speed excitement to hundreds of thousands of spectators each year. In addition to public race weekends, Road America offers a variety of group event programs, the Blain's Farm & Fleet Motorplex for karting and supermoto, and the Road America Motorcycle and Advanced Driving Schools. For more information, visit Follow Road America on and on Twitter: @roadamerica or call 800-365-7223.

About Potawatomi Bingo Casino: Potawatomi Bingo Casino is one of two casinos owned and operated by the Forest County Potawatomi Community. It is located at 1721 W. Canal Street, Milwaukee, Wis. The casino is a showcase for high stakes bingo, offering some of the nation's highest daily payouts. A popular attraction for local guests, tourists and tour groups, the casino features blackjack, craps, poker, and roulette table games, video and reel slot machines, off-track betting, and a variety of live entertainment. Potawatomi Bingo Casino is committed to raising awareness of the risks of problem gambling, maintaining a level of first-class customer service, while investing in its most valuable asset - its 2,600 multicultural employees. Through the Forest County Potawatomi Community Foundation and Miracle on Canal Street, the casino supports numerous local charities and community organizations. Driving directions and more information about Potawatomi Bingo Casino can be obtained by calling toll-free, 1-800-PAYS-BIG or by visiting the website at