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Feb 3, 2014

Michelin To Sponsor WERA Superbike National Challenge Championship Class In 2014

MICHELIN/WERA SUPERBIKE 2014!

Michelin North America will continue their relationship with WERA Motorcycle Roadracing in 2014 by taking the Title Sponsorship to the WERA Superbike Class at the WERA National Challenge Series in 2014. The class will be called Michelin/WERA Superbike.

WERA Motorcycle Roadracing CEO, Evelyne Clarke said “WERA is happy to continue our relationship with Michelin North America and we are glad to have found a good fit for them at the 2014 WERA National Challenge Series.”

Robert Walker, Michelin Motorcycle Sales & Racing Manager added, “Racing is a key strategic initiative for many of our business units, including our motorcycle business. It provides a great platform to prove our performance against the competition. WERA Racing brings together racers and consumers passionate about their bikes and particular about the equipment that goes on them. We are happy to continue our partnership with WERA and this year in the Superbike class at the National Challenge Series which helps us engage with these important market segments.”

WERA Motorcycle Roadracing was founded in 1973 and remains the foremost place to develop talent in the sport of motorcycle Roadracing. The legacy of Pro riders on a National and World level is legendary. All events are run by WERA Motorcycle Roadracing and they go coast to coast offering entry level racing with the Pirelli/WERA Sportsman Series as well as a Pro-Am Series with the Michelin/WERA National Challenge Series, WERA Motorcycle Roadracing also offer Vintage Racing and includes the only traveling Endurance Series in the US using the World Endurance platform for most of the rules.

For more information on WERA Motorcycle Roadracing please check out our web site at wera.com!