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Apr 10, 2014

Espolón Tequila To Sponsor 2014 MotoGP World Championship

Espolón® Tequila to Stir Things Up at 2014 MotoGP™

TEQUILA BRAND TO AMASS A “COCK-A-DOODLE-CREW” AT GRAND PRIX, INVITING ENTHUSIASTS TO TAKE PART IN THE REVELRY

Espolòn® Tequila, one of the fastest growing super-premium tequilas on the market that evokes the storied culture of real Mexico, and Dorna Sports are pleased to announce the participation of Espolòn in the FIM MotoGP™ World Championship for the 2014 season.

The excitement of MotoGP and the bright and complex taste of tequila will be brought together for a whirlwind weekend of cheering and celebration. MotoGP fans will be introduced to Espolòn at the Austin races on April 11-13 and in Indianapolis on August 14-16.

Spanning three days of fabulous track action, patrons are treated to highly competitive racing. As the leathers are buffed and riders ready themselves to saddle up for a second time this year in Austin, Texas, at the fantastic Circuit of the Americas, Espolon’s very own Cock-A-Doodle-Crew is getting ready to stir things up.

“Everyone likes to be part of the team,” says Kathleen Schuart, Senior Marketing Director, White Spirits at Campari America. “Racing enthusiasts know the team in the thick of it at a race is the Pit Crew. Our Cock-A-Doodle-Crew is the pit crew with an Espolòn twist. Part track friendly swag-fest, part tequila enthusiast revelry, part not-so-secret society – the crew is a fun way to get involved and get your Moto GP on Espolòn style. We are looking forward to some spectacular duels on and off the track.”

Espolòn’s Cock-A-Doodle-Crew is a not-so-subtle reference to the legendary rooster Ramon featured on our label who will be giving fans the chance to rally together and be part of the excitement with Espolòn cocktails poured at every bar on site, as well as in the VIP area.

Espolòn will enjoy global brand visibility through TV exposure, with two signs on the track and on bridges in both the USA and Australia. Espolòn is one of several Gruppo Campari-owned brands to sponsor MotoGP; SKYY® Vodka, Aperol® and Cinzano® have all been proud participants in the global racing series.

Pau Serracanta, Managing Director of Dorna’s Commercial Area, commented, “It is great news to have another new brand in MotoGP. I’m very excited about bringing Espolòn Tequila on board for the coming season, and feel that they will benefit immensely. It also shows that the past relationship we have had with Gruppo Campari is both a strong and positive one – and I hope this will continue for many years. I urge people to drink responsibly and leave their bikes in the garage if they have a taste. Let the best racers in the world do the driving.”

This year’s MotoGP signature cocktail, created by mixologist Justin Noel, will be served to guests within the Mexican Cantina as their favorite riders zoom past.