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Apr 20, 2006

Dr. Phil, Motorcycle Safety Advocate

Riding to the Rescue: Helmet House, Motorcycle Safety Foundation lend Dr. Phil a hand

Calabasas Hills, Calif. Motorcycling fans have found a new friend in the mass media: Dr. Phil McGraw of the popular Dr. Phil television show. And thanks to Helmet House and the Motorcycle Safety Foundation, millions of viewers on Tuesday, April 18 tuned in as the good doctor helped a young Marine from Bay St. Louis, Miss., discover the right way to ride a motorcycle.

"The producers of the Ask Dr. Phil and Robin segment needed our help with some riding apparel," said Richard Kimes, national marketing manager for Helmet House. "They were filming a segment about a Marine, George Goetz, who had just returned home after a tour of duty in Iraq. Anxious to experience the thrill of motorcycling, he decided to spend some of his savings on a sport bike." Goetz began riding without any training or a motorcycle license. And, although he had a helmet, he lacked any other protective riding apparel. "His mother was so concerned that she hid his keys. That's when Dr. Phil got involved," said Kimes.

With Dr. Phil as the referee, the story unfolded in front of a national audience.

"Dr. Phil is an avid motorcyclist who frequently rode a dirt bike in the past," said Kimes, who attended the taping of the show. "He showed the audience some pictures of his family enjoying ATVs and go-karts, so he empathized with what George's mom felt as a parent."

Dr. Phil brokered a deal between Goetz and his mother: if the young man would take training, get licensed and wear the proper gear, his mom would return his motorcycle keys.

Dr. Phil then introduced Rob Gladden from the Motorcycle Safety Foundation (MSF). Gladden presented Goetz with a new Shoei RF-1000 helmet, a Cortech HRX jacket and pant set, Cortech Scarab RR gloves and Oxtar TCS Evo boots--all courtesy of Helmet House. Gladden also explained that the MSF had arranged a special Basic RiderCourse for Goetz and 11 of his buddies.

For Helmet House co-founder and President Bob Miller, it was simply the right thing to do. "A young hero and his mother got a helping hand from Dr. Phil and an industry that cares about its customers. It's just another example of how motorcyclists really do help one another."

About Helmet House

Helmet House, Inc. was established in 1969 and has become one of the largest importers/distributors of helmets and riding gear in the Powersports industry. Since 2002, the company has been the exclusive North American distributor of Shoei Helmets, and is the one of the largest U.S. distributors of HJC Helmets. Helmet House is the manufacturer and supplier of the Tour Master and Cortech brands of travel luggage and riding apparel, including jackets, pants and gloves. In 2006, Helmet House became the exclusive distributor of Oxtar riding boots for competition, street and off-road riding. For more information, visit www.helmethouse.com.