Aug 29, 2013
© 2013, Roadracing World Publishing, Inc.
From a press release
issued by SBK Press Office
Rome (Italy), Thursday 29 August 2013 – Nilox joins the eni FIM Superbike World Championship as a new sponsor with a long-term agreement, bringing added value to the spectacular and entertaining actions of the series.
Nilox (), an Italian brand of the Esprinet Group, is focused on developing and producing action cameras and other highly technological devices for sporting activities at any level, ranging from professional to consumer use.
The brand logo will be displayed worldwide on the TV graphics during the Championship events and Nilox F-60, the new top-end on-board camera, will be used in the next WSBK Rounds to record impressive actions, behind the scenes and more.
Marc Saurina, WSBK Commercial and Marketing Director: “Nilox brand is completely aligned with the spirit of WSBK, as both are closely connected to the end-users. We have in common a professional approach and use of products that are on sale for customers. The Company is living a big improvement on the market, so I’m confident this can be a fruitful partnership for both Nilox and the Championship.”
Michele Bertacco, Nilox Brand Director: “We’re glad to take part in the WSBK as we feel a deep proximity to this amazing championship. The fans will see that our sport-technology products are suitable for both racing and daily use, and that’s why production-based bikes are so close to our philosophy: live your passion!”