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Oct 18, 2013

British Superbike Championship Extends, Expands TV Deal With Eurosport Through 2020

MCE British Superbike Championship: Alex Lowes (22), Shane Byrne (67), James Ellison (77) and Josh Brookes (behind Byrne).

Eurosport Group has agreed a new long term partnership with MotorSport Vision (MSV), rights holders of the MCE British Superbike Championship, to extend their deal past its original 2015 term to the end of the 2020 season. The deal renews exclusive TV and digital worldwide rights for coverage of all rounds of the MCE British Superbike Championship (BSB) live and in HD in all Eurosport’s markets*.

The new agreement increases live coverage of the premier and support classes in the UK specifically, extending to Saturday’s qualifying sessions which will see both the established three stage MCE BSB knockout qualifying and the Motorpoint British Supersport sprint race broadcast live and in HD.

British Eurosport Managing Director David Kerr said, “MCE British Superbikes continues to be one of the strongest set of rights on the channel, so extending the term of the deal and adding even more depth to our coverage is fantastic news.

“Working with a dynamic rights holder like MSV allows us to go beyond the traditional broadcaster relationship and spend time discussing what we can do together in the best interests of BSB.

“Extending the term of our agreement means we can take a much longer term view and invest in more live programming that will deliver premium quality content for our viewers and will raise the profile of BSB and the other series even further.”

Stuart Higgs, Series Director of MCE British Superbikes said, “Eurosport is well known as the Home of Bikes particularly in the UK and MCE BSB has been the cornerstone of that programming for some time. They understand bike racing and the series, have a strong, growing and loyal viewing audience and they understand how we want the series to grow.

“In addition, being part of the Eurosport family means we now have a far wider global distribution, including the USA through Discovery Velocity. Overseas markets are a key consideration for us and it is an area we want to grow over the term of this deal.”

British Eurosport will continue to cover every race of the MCE BSB series live and in HD until the end of the 2020 season, but will now add live HD coverage of MCE BSB qualifying and the Motorpoint British Supersport sprint race on Saturdays (except when races are held on Bank Holiday Monday, in which case qualifying and the sprint race will be on Sunday).

Coverage of the MCE British Superbike Championship continues on British Eurosport this weekend as part of ‘Superbike Sunday’ with nearly nine hours of live motorcycle racing, including coverage from the final rounds at Brands Hatch, with just one point separating leader and reigning champion Shane Byrne from his closest challenger Alex Lowes. Coverage starts at 0915 on British Eurosport 2 HD.

* Eurosport broadcasts in 54 countries in Europe and 17 countries in the Asia-Pacific region
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