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May 8, 2014

Aron To Close Mojotown Motorcycle Gear Store, To Focus On RaceFuelZ

Michael Aron in front of Mojotown Motorcycle Gear.

Mojotown Motorcycle Gear Shop closing its doors

Michael Aron, founder of Mojotown Multi Media and RaceFuelZ Inc., today announces that he is closing the doors of his retail operation, the Mojotown Motorcycle Gear Shop so he can focus his attention on his latest endeavor - the endurance drink, RaceFuelZ.

Mojotown Multi Media was founded in 1998 and will remain up and operational since its the backbone of the branding along with the design agency, the Brand Engine. The gear shop which was opened to the public in 2009, a time when Marin County riders were in desperate need for a place to buy their gear locally. The shop was a true manifestation of Michael’s love for motorcycles, racing, and riding in Marin. 

“Opening up my own retail shop was always a dream of mine, and I’m really proud of what I built”, says Michael.

Mojotown Motorcycle Gear Shop always featured the best apparel, helmets, specialty tools, oils, and accessories available, and offered top-notch customer service in a beautiful retail environment. “It’s been a pleasure to provide the best for the riders of Marin County. Motorcycles, racing, and riding is my passion, and immersing myself into this community as a store owner has been a privilege.” Michael continues, “While running a retail shop is a very fun and creative outlet - it’s also like having a baby that needs your full attention. I’ve made the decision to step away from retail and focus entirely on RaceFuelZ”.

RaceFuelZ is a product idea Michael came up with years ago when Mojotown was primarily a multimedia design agency working with clients in the motor sports industry.

As a former racer himself, Michael understands the importance of proper hydration and fuel for optimum performance during a race. The years spent on-track working toward a championship fueled his desire to find a hydration product that not only tastes great, but offers endurance and recovery, without loading up on caffeine and sugar that many “energy” drinks have. 

“RaceFuelZ is a unique, high quality product designed for total wellness. I’m working with health experts to develop the best product, and promote it within the motorcycle racing community first,” says Michael. “Launching a new product at this scale is more than a full-time job - it’s bittersweet for me to close the shop, but I’m ready for a new adventure, and RaceFuelZ is my next wild ride!”

Mojotown Motorcycle Gear is located at 1417 Fourth Street in downtown San Rafael, with free parking behind the building (off D Street). The store will be liquidating its inventory just in time to get ready for summer riding. Act fast to take advantage of great deals on whatever is left on the floor, including gear from SIDI, Shoei, Arai, HJC, Bell, Roland Sands, KLIM, Cortech, TourMaster, First Gear and RACER. Also, find chemicals and tools, unique clothing, gifts, and one-of-a-kind reclaimed moto-art.

The sale begins Friday, May 9, 2014.

For more information:
Mojotown Motorcycle Gear
1417 4th St. San Rafael, CA 94901
Ph: 415-457-6656 or 415-717-6996