CCE Vs. AMA Supercross Battle: CCE Locks Up Stadiums, TV And Now The Track Builder

CCE Vs. AMA Supercross Battle: CCE Locks Up Stadiums, TV And Now The Track Builder

© 2001, Roadracing World Publishing, Inc.

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The latest press release from Clear Channel Entertainment reveals that the company has now not only locked up exclusive long-term deals for stadiums and TV, but also for the services of the company that actually designs and builds the Supercross tracks.

The press release follows:

Clear Channel Entertainment Announces Extension of Dirt Wurx U.S.A. Agreement Through 2005

AURORA, Ill. (November 14, 2001) – Clear Channel Entertainment today nnounced they had reached an agreement with Rich Winkler, for his company Dirt Wurx U.S.A. to continue as the exclusive racetrack design and construction company for EA SPORTS Supercross throughout the 2002 season and extending into the 2005 season of Clear Channel Entertainment supercross racing.

The agreement with Dirt Wurx U.S.A. continues Clear Channel Entertainment’s commitment to creating, designing and building the most competitive and challenging supercross tracks anywhere.

Todd Jendro, director of supercross for Clear Channel Entertainment, said, “by extending our agreement with Dirt Wurx U.S.A., it demonstrates our commitment to continuing the high quality racetracks Rich Winkler and his team have created for more than a decade. Without question, Dirt Wurx is the best at what they do; building the best supercross tracks in the world.”

Jendro added, “Since 1996, Clear Channel Entertainment has made significant investments in enhancing the supercross event experience. That investment has included acquiring and deploying a fleet of seven tractor-trailers that collectively transport over 4 million dollars worth of staging, special effects and enhancements that compliments the racing on the Dirt Wurx U.S.A. constructed tracks.”

Former professional rider Rich Winkler founded Dirt Wurx U.S.A. in 1990. With over 20 years experience in motocross racing, motocross and supercross event production and racetrack design & construction, Rich has directed Dirt Wurx U.S.A. to be the premier racetrack design and construction team in the world. Dirt Wurx U.S.A. currently designs and builds fifteen supercross tracks each year. Dirt Wurx U.S.A. also designs, builds and maintains the factory test tracks for several factory teams including Honda, Yamaha and KTM as well as designing, building and maintaining many of the professional riders’ private practice tracks, including those of Ricky Carmichael, Robbie Reynard, Larry Ward and Kevin Windham.

Winkler commented on the recent developments today, saying, “I love what I do! I want to give the riders, teams, fans, sponsors, everyone the very best racetrack we can, every week. I have established a relationship with Clear Channel (Entertainment) for more than 10 years and I’m glad to be on board through 2005.”

The entire staff at Dirt Wurx U.S.A. has extensive experience in racing (including multi-time motocross and supercross champion, Mark Barnett), many still race today and all are specialists in racetrack construction.

For more information visit www.pacesupercross.com

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