Kendrick began as a motorsport photographer, photographing MotoGP, AMA, and club racing, as well as being a staff photographer for one of the largest track day organizations on the planet. Always the riding enthusiast, the information absorbed through the years of observing riders of various levels translated to his own riding. Eventually, he took to coaching.
After years of living the racer lifestyle going from track to track, hardly being at home, Kendrick began competing in 2013. With the help of a hand picked team of positive, forward thinking team mates, Kendrick has assembled a plan to create a leadership development program spawning from this race season.