New AMA Commercials Promote Upcoming Rounds Of Superbike Series

New AMA Commercials Promote Upcoming Rounds Of Superbike Series

© 2001, Roadracing World Publishing, Inc.


A new AMA television advertising campaign includes promotion of upcoming events. Details are in the following AMA Pro Racing press release:

AMA Pro Racing announces first-ever television advertising campaign

AMA Pro Racing announced today the release of its first-ever television advertising campaign featuring the AMA Chevy Trucks U.S. Superbike Championship.

The campaign consists of four commercials, three 30-second spots and one 10-second spot.

“With growing event attendance and increased TV ratings, these commercials add another level of awareness to AMA Superbike racing. These creative spots capture the excitement and unique culture of AMA Superbike racing,” said John Farris, Vice President of Commercial Development at AMA Pro Racing.

“The agency who produced the spots, Crispin, Porter and Bogusky of Miami, Florida, did an amazing job of capturing the incredible skill of AMA Superbike competitors and presenting it with an element of sophisticated humor,” continued Farris.

The new commercials will air during the telecast of each AMA Superbike event on both Speedvision and Fox Sports Net during the remainder of the 2001 season and for the entire 2002 season. Critical to the campaign, each spot also provides information for the following round of the AMA Chevy Trucks U.S. Superbike Championship, thereby offering significant marketing support for event promoters.

Television advertising of the AMA Chevy Trucks U.S. Superbike Championship on Speedvision and Fox Sports Net represents a major commitment from AMA Pro Racing to the series. Targeting Speedvision¹s nearly 40 million households with this campaign dramatically strengthens the marketing partnership between AMA Pro Racing, the series sponsors and event promoters.

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