Battered by market and economic uncertainty and KTM’s financial troubles, Kramer Motorcycles USA will restructure its sales process and reduce payroll, with the Chief Executive Officer voluntarily leaving the company.
In a post on the WERA bulletin board, CEO Jensen Beeler says the company will still support the MotoAmerica Talent Cup series, which runs Kramer APX-350 MA single-cylinder racebikes.
Beeler’s post read:
“Today is officially my last day posting in this thread as the CEO of Krämer Motorcycles USA — you can still ask me anything, but it will be less official, and possibly less insightful.
“Three years ago, Krämer Joe (Karvonen, owner of Kramer Motorcycles USA) brought me into the brand to help grow it in the USA and also globally, and I did just that. I tripled sales in the USA, doubled the size of the dealer network, and was responsible for bringing the GP2-890 RR, GP2-890 XX, and APX-350 MA to market, along with the spec-class with MotoAmerica, and a dozen other things I’m probably forgetting (like the company’s first international press launch in Brno).
“I’m pretty proud of what the teams in Germany and USA have done during this time period, because at the end of the day, we are a very small company with nowhere near the resources of the larger brands. We’ve been punching above our weight class, while kicking ass and taking names in the process.
“At the beginning of the month, with the KTM factory closing now for a second time, it was clear that we weren’t going to get the supply of bikes that we needed from the factory in Germany to hit our numbers. The market uncertainty with the tariffs has also greatly diminished the demand for bikes as well. This means we’ve had to write a new business plan that accounts for these realities. This also means a reduction in expenses, of which payroll is by far the largest expense.
“So as the highest paid employee, I fired myself.
“I’ve spent the last 30 days writing a business plan for Krämer Joe, so he can operate the business without me and in these new conditions, which will focus on customer and product support. I’ve also been talking a bit with the factory in Germany. Some of the fruits of that labor is that we will have a factory customization ‘Krämer Exklusiv’ program to announce in the next few weeks, which will be the cornerstone of new Krämer sales for the foreseeable future. Joe and the team will continue to support the MotoAmerica Talent Cup trackside with parts, and we continue to expand the entrants coming into the series. The factory will begin 2026 model year production some time later this summer.
“It’s been fun sharing this journey with you guys here on the forum, and meeting many of you in-person at the races. For the short-term, I plan to recharge my batteries over the next few weeks, and then in the medium-term begin consulting on a few motorcycle-related projects. I’m still looking for that long-term project, however. Maybe its two-wheels, maybe it’s not — we’ll see.
“Stay fast.
— Jensen”
Roadracing World has reached out to Beeler, and more information will be posted as it becomes available.
