Featured In the October 2021 issue of Roadracing World:
“In addition to being a motorcycle enthusiast, I’m a baseball fan. Over the 100+ years of professional baseball, the game has evolved at a glacial pace until recently. When I was a kid in the 1980s, some teams enjoyed years of success by stealing bases, executing the hit and run, laying down sacrifice bunts, scoring runs with the squeeze play, and winning games by the score of 3-2.
“That was a different time, and over the years professional baseball team owners realized that fans were no longer buying as many tickets to watch players bunt the ball—even if that did lead to wins and World Series Championships. The new generation of fans wanted a spectacle. They wanted to see home runs, so team owners created teams and built stadiums to cater to the new fans.
“Harley-Davidson, like professional baseball team owners from the past, found a successful formula of creating a certain style of product for a certain segment of the market, and they did it for a long time. But those customers are aging out, and in order to attract new customers and survive into the future, Harley-Davidson needed to come up with something new, something bigger and better—a motorcycling home run…”
—Intro: Harley-Davidson Pan America 1250 Special, by David Swarts
With its new 2021 Pan America 1250, not only has Harley-Davidson tapped into a new-for-the-company and very popular segment of motorcycling—namely adventure touring—the company has technologically leapfrogged competitors that have long been in the segment. With the Pan America’s very modern powerplant and chassis, relatively low base price, and long list of features and options, Harley-Davidson might have found a new recipe for success in the present and the future. Read about it in the latest issue of Roadracing World!
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