Insta360, the industry-leading innovator in immersive camera technology, enters into a strategic distribution partnership with Helmet House.
Calabasas, California, August 2025 — Helmet House today announces its partnership as the exclusive U.S. powersports distributor for Insta360, a landmark step in the brand’s U.S. expansion. Insta360, renowned for its industry-leading 360 and action- camera systems that enable racers, athletes, and content creators to capture every angle of their high-octane adventures, will now offer its complete range of cameras, mounts, and AI-powered editing tools through Helmet House’s nationwide dealer network.
“Insta360 was founded on the belief that every moment deserves to be experienced in full,” said Michael Shabun, vice-president of Marketing & Business Development, North America, “Through our partnership with Helmet House, we’re making it easier for bikers across to America to see every moment in 8K 360 with X5, and capture their POV with Insta360 Ace Pro 2 and GO 3S.”
Dave Bertram, CEO of Helmet House, added, “We’re thrilled to welcome Insta360 into our portfolio of premium brands. Their commitment to innovation and user experience perfectly complements Helmet House’s mission to offer dealers and consumers cutting- edge gear for every ride. Together, Helmet House and Insta360 will redefine how motorcyclists share their adventures.”
Through strategic portfolio curation, Helmet House reaffirms its commitment to providing dealers and riders with innovative solutions. Welcoming Insta360 solidifies our position as the nation’s leading partner for premium helmets, riding gear, and next-generation capture technology.
Announcing the New Brand Distribution:
Helmet House is honored to be appointed as the exclusive U.S. distributor of Insta360, effective August 5, 2025. Shipments of Insta360 cameras and accessories will begin reaching powersports dealerships nationwide shortly thereafter. Under the banner “Think Bold” Insta360’s award-winning products promise to deliver unparalleled image quality and seamless content creation for riders of all disciplines.
About Insta360:
With a “Think bold” mindset, Insta360 empowers people to capture and share their lives in extraordinary ways. Recognized as a market leader and innovator, Insta360’s vast lineup includes the world’s best-selling 360 cameras in the X Series, the thumb-sized GO Series for everyday capture, as well as an extensive range of action cameras, gimbals, webcams, and professional photography solutions. With intuitive, AI-powered software, Insta360 simplifies the creative process, allowing users to focus on storytelling without technical barriers. Insta360 is dedicated to helping a new generation of athletes, creatives, travelers, and professionals bring their ideas to life.