Honda displayed a concept bike at Laguna Seca last weekend. A press release on the bike follows:
American Honda revealed a new concept bike at The Honda International Superbike Classic at Laguna Seca Raceway in Monterey, California.
Dubbed the New American Sports, this innovative exercise in design and styling takes direct aim at the over-arching theme that motivates the majority of motorcyclists everywhere: Gorgeous hardware.
According to Martin Manchester, project director at Honda R&D Americas, “This concept bike takes a new direction in motorcycling, a path that emphasizes the aesthetics in the execution and creation of a sport bike. Performance always takes a high profile in motorcycling, but we were looking to reinforce the emotional attachment that owners have with their bikes. We achieved that goal by placing a major emphasis on the exposed hardware on this machine, dressing it up rather than concealing it behind bodywork.
“We applied a great deal of forward-looking technology plus distinctive styling touches throughout, and lavished a huge amount of detail work on this bike. Because every bit of hardware on this machine has been designed for aesthetic appeal, the New American Sports purposely transcends the compromises typically dictated by production, function and cost issues.”
As Martin Manchester summarizes, “We set out to re-create the sports category using the inherent beauty of well-executed motorcycle hardware. This concept should attract the serious enthusiasts, those who appreciate the high-tech, finely turned-out elements in a motorcycle.”
Take one look at the New American Sports, and you’ll surely agree. But then, what else would you expect from an all-out effort by Honda R&D Americas?