– Dorna Sports, S.L. will be officially renamed MotoGP Sports Entertainment Group, introducing a refreshed identity aligned with the future direction of the sport.
– The new name signals the organisation’s global ambition, expanding MotoGP’s position as a world leading sports entertainment platform built on world innovation.
Dorna Sports, S.L. today announced that the company will officially be known as MotoGP Sports Entertainment Group, reflecting the ongoing evolution and continuous growth of the organisation, which has served as the exclusive commercial and broadcast rights holder of MotoGP since 1992.
The new company name represents a clear vision for the future of MotoGP and reflects the evolution of the sport from a premier racing championship into a global sports entertainment platform with worldwide cultural impact and resonance.
The renaming follows the brand refresh in 2024 and captures the organisation’s ambition to expand beyond traditional motorsport boundaries embracing digital innovation, immersive fan engagement, global storytelling, and new forms of entertainment that complement the on track spectacle.
Carmelo Ezpeleta, CEO of MotoGP Sports Entertainment Group: “The company name change is much more than a new identity – it is a statement of intent. MotoGP has grown far beyond just a championship; it has become a global entertainment property followed passionately around the world.
“As MotoGP Sports Entertainment Group, we are building on years of continuous growth to accelerate innovation and global expansion, while always preserving the spirit and values that define our sport.”
The transition aligns with long term strategic initiatives designed to strengthen MotoGP’s reach across continents, broaden its appeal to younger and more diverse audiences, and elevate the fan experience on-and-off the track.
The group will continue to lead the commercial, sporting, and fan engagement development of MotoGP, Moto2, Moto3, the Road to MotoGP programmes, the World Superbike Championship, and the newly created Harley Davidson Bagger World Cup – strengthening its role across every level of elite motorcycle sport.
