BUELL MOTORCYCLE CO. ANNOUNCES PRODUCTION OF HIGH-PERFORMANCE SPORT TOURING MOTORCYCLE
SuperTouring to Begin Production This Fall with Industry-Leading Performance Metrics
The moment touring enthusiasts have been waiting for is finally here! Buell Motorcycle Co. is thrilled to announce that production of the SuperTouring will commence this Fall.
Engineered to unleash freedom on every road, the SuperTouring’s performance components
transform ordinary journeys into extraordinary adventures. After months of anticipation, we’re finally unleashing the long-awaited details you’ve been waiting for.
“We are beyond excited to releasing the Buell SuperTouring shortly ahead of the Super Cruiser. It is a big year for Buell; we are back and excited to see our team’s hard work and dedication come to fruition,” said Bill Melvin, Buell Motorcycle Co. Owner & CEO.
Performance Meets Comfort – MSRP $23,995
The SuperTouring delivers an exceptional riding experience with class-leading specifications:
• 185 horsepower and 102 ft-lbs. of torque
• 439 lbs. wet weight (without bags)
• Industry-leading power-to-weight ratio of 0.421 hp/lb.
*NOTE: Production specifications are subject to slight variances upon model release.
These impressive metrics are born from Buell’s racing heritage and maintain our signature Fuel in Frame (FiF) design.
Premium Components Standard
Every SuperTouring comes equipped with premium components:
• Dual-disc Brembo brakes with EBC rotors
• Fox suspension system and steering stabilizer
• Custom Saddlemen seat designed for comfortable two-up riding
• Carbon fiber bodywork
• Dunlop Sportmax Q5A tires
• Redesigned Buell footpegs with improved grip and 1-inch lowered stance
Customization Options
Riders can personalize their SuperTouring with various dealer or customer installed add-on
packages:
• Secondary Exhaust + 36 Liter Bags Package – $1,500
• Cut Tips + 36 Liter Bags Package – $2,000
• Quick-Shift System – $495
Early-Bird Pricing Opportunity
Buell is offering an exclusive early-bird discount for enthusiasts who have submitted a pre-order deposit.
• Sales order deposits ($1,000) open July 1, 2025
• Special pricing of $22,495 for deposits made between July 1 – August 31, 2025
• Standard MSRP will be $23,995
Pre-order holders will have priority access to submit their sales orders between July 1 – August 31, 2025. Starting September 1, 2025, sales order deposits will open to the general public with an MSRP of $23,995. At production start, the SuperTouring will be available in the United States and Canada with additional global markets following in the near future.
Don’t miss your spot in line, submit your pre-order today:
www.buellmotorcycle.com/supertouring
Production and Distribution
We recognize and respect the role of our sales partners in the broader customer journey and are committing to a phased roll-out system.
Initial production will focus on fulfilling direct pre-orders, ensuring our most enthusiastic
customers are the first to experience the SuperTouring. Following this first wave of SuperTouring deliveries, our valued sales partners will receive models for their showrooms.
About Buell Motorcycle Co.
Buell Motorcycles is an American motorcycle manufacturer known for its distinctive styling and high-performance motorcycles. With a focus on delivering an unparalleled riding experience, Buell continues to push the boundaries of American motorcycling by prioritizing quality components via domestic sourcing. Buell’s team is thoroughly dedicated to the superior care of both the machine and the wild soul that rides it. For more information and to secure an early-bird discount, visit www.buellmotorcycle.com.
