From a press release issued by White Brothers:

Mike Bell, Chief Operations Officer, White Brothers Performance Products, is pleased to announce organizational changes within the company and management group. In the quest for White Brothers to solidify it’s position as a leading Performance Product manufacturer and distributor, the following team of company Directors has been organized to effectively drive growth within key internal areas.

Lori Clark, VP of Operations, will spearhead the Information Technology, Purchasing & Manufacturing groups as well as the Distribution centers.

John Bui, VP of Finance, will be heading up all responsibilities for all Accounting, Human Resources and Facilities management.

Brad Karstens, Director of Marketing, has been placed over all Marketing, Advertising, Catalog, Art Development, Website and Communications efforts.

Pete Pendelton, Director of Sales, will lead the White Brothers Brand Sales, Inside Sales, Customer Relations, Field Sales and Dealer Development strategies.

Bell stated, “This group of directors has accepted the task of taking the White Brothers Brand of products as well as the distributed partner brand lines to a new level of growth. White Brothers goal is to establish the company firmly in the powersports market as The Performance Source and to service our customers quickly, efficiently and with quality performance products.