Suzuki Hires New Ad Manager

Suzuki Hires New Ad Manager

© 2003, Roadracing World Publishing, Inc.

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From a press release issued by American Suzuki:

Former ATV Magazine Editor Joins Forces with American Suzuki Motor Corp.

BREA, Calif. – American Suzuki Motor Corp. (ASMC), announced that former ATV Magazine Editor in Chief Glenn Hansen assumes the role of advertising manager for ASMC’s motorcycle/ATV division. Hansen, 39, will be responsible for media planning, coordinating advertising and dealer-support materials, budget management and more. He will report directly to Mel Harris, vice president of ASMC’s motorcycle/ATV division.

“We are very excited to welcome Glenn Hansen to American Suzuki,” said Harris. “He brings years of industry experience to the table, he comes from a very creative background and he’s enthusiastic about our sport. We expect great things from Glenn.”

Before coming to American Suzuki, Hansen worked for Ehlert Publishing in Minneapolis, Minn., where he presided over ATV Magazine, ATV Sport and Rev Magazine. He was employed there for nine years, first as a managing editor on the personal watercraft magazines and later as editor in chief in the ATV group. He is a life-long motorcycle and ATV enthusiast.

“I’m really looking forward to working for American Suzuki, while still maintaining my media relationships,” said Hansen. “I’ve always enjoyed Suzuki’s products, and I like the idea of being able to contribute to Suzuki creatively and to use my knowledge of the industry and the products themselves to help Suzuki communicate and grow.”

Although Hansen and his family – wife Christine, 10-year-old son Ben and 6-year-old daughter Haley – still reside in Minneapolis, they plan to relocate to Southern California in June.


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