From a press release:

Monumental Cleanup Effort Starts When Daytona 500 Ends

Daytona Beach, Fla. (Feb.18, 2004) — When the drivers in the Nextel Cup Series finished the Daytona 500 on Sunday, Feb. 15, the crew from Cleanevent USA took over the world famous superspeedway.

On Tuesday, Feb. 17, Cleanevent began picking up after the largest single-day sporting event in the U.S. More than 250,000 spectators attended the Daytona 500 at Daytona International Speedway, making the clean-up effort one of the biggest jobs of the year for Cleanevent USA, the industry leader in large scale event and venue presentation and waste management consultancy services.

The amount of garbage to be picked up is equal in tons to the weight of the entire 43-car starting field of the Daytona 500. Cleanevent will utilize more than 200 workers a day and will spend two weeks to completely cover the 700 plus acres, 168,000 grandstand seats, 3,000 trash cans and 110 restrooms that are part of the company’s service commitment. Over the years, race fans at the track have left behind unusual traces of their Speedweeks experience. Clean up crews have hauled away everything from furniture, to outdoor grills, to plastic swimming pools, to automobiles.

In 2003, Cleanevent USA served more than 6.65 million spectators at events in 15 cities and 11 states in the U.S. Those 6.65 million spectators took part in the 77 events that Cleanevent serviced from Florida to New York, Atlanta to Illinois.

At venues across the globe, Cleanevent ensures a sanitary environment for participants and guests. The company, which managed event and venue cleaning and waste management operations for the 1996 Atlanta Olympic games, the 2000 Sydney Olympic games and the 2002 Salt Lake City Olympic games, recently announced it will take a lead role as a vendor for the 2004 Athens Olympic games.

Since 1987, Cleanevent has been on hand at national and international sporting and entertainment venues to “keep it clean.” Cleanevent, with headquarters in Australia, the United States and the United Kingdom, was recognized in 2002 with the American Express Award for Fastest Growing Small Business and with the Travelex Export Entrepreneur Award.