Two Legendary American Brands Restore Iconic Collaboration, Celebrate American Craftsmanship with Limited-Edition Motorcycles & Expanded Merchandise Collection.
GOLDEN VALLEY, MN — Indian Motorcycle, America’s First Motorcycle Company, and Jack Daniel’s Tennessee Whiskey®, America’s First Registered Distillery, have reunited in a multi-year partnership – bringing together two iconic American brands with a mutual commitment to independence, originality and American craftsmanship that dates back more than a century. The partnership will reintroduce a beloved V-Twin collab series of highly exclusive, custom-inspired motorcycles. The partnership will also expand co-branded merchandise and continue collaboration around relevant events and activations.
The Indian Motorcycle and Jack Daniel’s partnership revives a past collaboration that spanned from 2016 to 2023, where the two American brands collaborated with Klock Werkssm Kustom Cycles of Mitchell, South Dakota. Built and designed around various Indian Motorcycle models, each collab featured a compelling nod to the American craftsmanship and grit each brand was founded on. The collaboration quickly became one of Indian Motorcycle’s most sought-after limited-edition series, with demand so strong that the 2018 Jack Daniel’s Indian® Scout® Bobber sold out in less than 10 minutes.
“Indian Motorcycle and Jack Daniel’s® share deep-rooted American heritage and unwavering commitment to quality, craftsmanship and authenticity,” said Mike Kennedy, CEO of Indian Motorcycle. “We’re excited to reunite with Jack Daniel’s® and build on what we’ve previously created together and look forward to an exciting new chapter ahead.”
United by their unmistakable American identities, Indian Motorcycle and Jack Daniel’s share a rich heritage rooted in craftsmanship, authenticity and the spirit of the open road. Together, Indian Motorcycle and Jack Daniel’s continue to celebrate these shared values through limited-edition motorcycles that blend distinctive design, exclusivity and the American heritage of two iconic brands.
“Indian Motorcycle and Jack Daniel’s have always been more than just products. Each brand embodies the American spirit and a passion for quality and craftsmanship,” said Greg Luehrs, Jack Daniel’s Director of Events and Sponsorships. “Since our previous collaboration, fans have asked when the limited-edition series will return. Today, we’re excited to say that day is coming.”
Indian Motorcycle-Jack Daniel’s co-branded merchandise will be available at authorized Indian Motorcycle dealerships nationwide and at the Jack Daniel Distillery in Lynchburg, Tennessee. The collection offers fans a unique way to experience the partnership and celebrate the shared heritage, craftsmanship and American spirit of two iconic brands.
The merchandise collection will be available beginning Friday, October 2 at the Jack Daniel Distillery in Lynchburg, Tennessee while supplies last. Additional details about the limited-edition motorcycles will be shared at a later date.
To learn more about Indian Motorcycle and stay up to date on the latest information surrounding this collaboration, riders can visit IndianMotorcycle.com or follow along on Facebook, X, Instagram, and YouTube.
ABOUT JACK DANIEL’S:
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Tennessee Blackberry, Jack Daniel’s Bonded, Jack Daniel’s Sinatra Select and Jack Daniel’s & Coca-Cola. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand. Visit www.jackdaniels.com for more information.
Please Drink Responsibly. Never Drink and Ride. Bottles and Throttles Don’t Mix.
Tennessee Whiskey, 40.0 % alc. by vol. Jack Daniel Distillery, Lynchburg, Tennessee. JACK DANIEL’S is a registered trademark. ©2026 Jack Daniel’s. All rights reserved.
ABOUT INDIAN MOTORCYCLE:
Indian Motorcycle is America’s First Motorcycle Company. Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around the world and earned distinction as one of America’s most legendary and iconic brands through unrivaled racing dominance, engineering prowess and countless innovations and industry firsts. Today that heritage and passion is reignited under new brand stewardship. To learn more, please visit www.indianmotorcycle.com.