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AIMExpo: The Finish Line

By Mathilde Gasnier
By Mathilde Gasnier

AIMExpo: The Finish Line

© 2026, Roadracing World Publishing, Inc. From a press release issued By AIMExpo

Categories:
Motorcycle HistoryMotorcycle Industry NewsMotorcycle TechnologyPress Release
AIMExpo entrance. Photo courtesy AIMExpo.

Friday brought the show to a close with no slowdowns in sight — just wall-to-wall connections, final walkthroughs, and nonstop action across the floor. Education sessions pushed deeper into leadership and collaboration, while brands made the most of their last moments to connect. And as the sun set, the AlMExpo crowd headed to Angel Stadium for an exclusive experience that delivered the kind of finale only powersports can. Scroll down for a look at Day 3.

 

  • Education Highlights:
During the Ride With Us: Building our Industry, Building our Community-Together panel, Andre Albert (second from left), the Motorcycle Industry Council’s Director of Market Expansion and Events, emphasized the importance of prioritizing long-term rider growth over short-term transactions. Photo courtesy AIMExpo.

 

“Make a motorcyclist, not a sale,” Albert said. “It’s about cultivating a motorcyclist, which on the day may not be a sale. We’ve got to think long term and build a motorcyclist.”

 

During the Garage Composites Roundtable on the Dealer Evolution Stage, panelists cited examples from outside powersports to illustrate how experience-led storytelling can drive results. Photo courtesy AIMExpo.

 

“Their sales go through the roof because they’re selling dreams, memories, and experiences. They’re not selling widgets. We’ve got to get away from selling widgets.” – Sam Dantzler, President, Garage Composites

 

  • Today on the show floor:
Over at the Four Wheel Showcase, Vanderhall displayed its 2026 Brawley GTS. Photo courtesy AIMExpo.

 

Piaggio featured Cait Maher, left, who has crisscrossed the country with her Moto Guzzi V7 Rough, logging more than 100,000 miles. Photo courtesy AIMExpo.

 

Norton is launching its return to the U.S. market with four new models, three of which were showcased at AlMExpo. U.S. sales for the Manx R, Manx, Atlas, and Atlas GT are expected to begin later this year. Photo courtesy AIMExpo.

 

  • More photos from the show: 

 

Cody Clinton of Wizard of Wheels dealership in Crete, Illinois, attended today’s Garage Composites Roundtable. “They are really in tune with the industry. They hit on a lot of points that are really crucial for what we’re trying to do.” Photo courtesy AIMExpo.

 

Jennifer Barthels and Sarah Bonanni of Sentry Insurance and Dairyland Cycle Insurance said the show delivered on its core purpose: making meaningful connections. Bonanni noted that they have attended the show every year and said they will be at the Orlando show. Photo courtesy AIMExpo.

 

Roberto Santiago, an Ohlins sales manager based in Phoenix, Arizona, said his show week was for meetings. “And the races.
I’m excited to see the show grow. I enjoy it all.” Photo courtesy AIMExpo.

 

Wandele Sosa, Owner of Sosa P. Import in Doral, Florida, said he’s been making connections at this year’s show. “That’s the reason I am here.” Photo courtesy AIMExpo.

 

Francisco Dominguez of 4Riders, a motorcycle shop in Doral, Panama, said he was using the show to evaluate new opportunities. “I’m watching the different brands and enjoying the show. And getting to know other brands to distribute.” Photo courtesy AIMExpo.

 

  • Friday night at Angel Stadium:

Friday closed with one of the most anticipated moments of the week: the A1 VIP Track Walk, presented in partnership with Feld and Angel Stadium. Attendees were invited behind the scenes for rare access to one of the most iconic venues in motorsports, experiencing the track up close ahead of the opening round of the 2026 Monster Energy AMA Supercross
season.

 

The Angel Stadium, Anaheim. Photo courtesy AIMEXpo.

 

Set against the backdrop of Angel Stadium, the VIP Track Walk captured what AlMExpo does best — creating moments that bring the industry together in meaningful, unforgettable ways.

 

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