Digital Edition Subscribers: Read Roadracing World Magazine Now >
Roadracing - An Online Service of Roadracing World Magazine
Jan 9, 2013

Various Rider Sponsorship Announcements

AMA Pro racer Ben Young.
As announced at this weekend's North American International Motorcycle Supershow Canadian road racer Ben Young is excited to announce a new partnership with UK-based KICK Energy Drink for the 2013 AMA Pro GoPro Daytona SportBike season. KICK Energy Drink is owned by Global Brands Limited in the United Kingdom and distributed in the US by Streamwood, IL's Dolce Beverage Company LLC.

Canadian-based Young, just coming off of a successful debut in the AMA Pro GoPro Daytona SportBike Championship, and KICK Energy are both originally from the UK and share a passion to excel in the U.S.

"We think that this is a great opportunity to get the KICK Energy name out there in a very cool environment and sport! We look forward fueling Ben's continuing success and developing this partnership into something that can be expand down the road." said Courtney Voss, Dolce Beverage Group, Marketing & PR Manager.

KICK Energy Drink is one of the fastest growing products in its sector in Europe and debuted in the United States in 2011. KICK is lightly carbonated, features energizing properties and an excellent taste profile. KICK's healthier formulation includes vitamin B6, B12 and Pantothenic acid (an essential B vitamin) and KICK's use of three natural sweeteners (instead of high fructose corn syrup) separate KICK from the competition.

Enthusiastic about the opportunity Young stated:"Because of what's in KICK, and what isn't, it's the ideal energy drink for me and our crew to 'Stay in the Game' during each race weekend! I'm proud that the Dolce Beverage Company has placed their trust in me and the BYR team to kick-start KICK Energy Drink's introduction to AMA Pro Road Racing's fans and the motorcycling community."

KICK Energy is becoming a national brand quickly. In early 2013, KICK Energy will become a part of 411 new Wal-Mart store locations adding to the large number of Wal-Mart locations in Illinois that KICK Energy is already a part of. In March, KICK Energy will also be welcomed into all Meijer Grocery locations.

Follow KICK Energy Drink on Facebook at and on Twitter at @KICKEnergyUSA.

To stay up-to-date on Ben Young, visit or follow Ben on Facebook at and at his NEW Twitter address @bcyoung86

About Kick Energy Drink:

A lightly carbonated energy drink with essential vitamins and no high fructose corn syrup, Kick entered the U.S. market in 2011. The product, which works as a stand-alone drink and also enhances spirits, remains the fastest growing energy drink in the United Kingdom. Kick is produced by Global Brands Ltd (U.K.) and distributed exclusively in the U.S. by Dolce Beverage Group LLC Follow kick Energy Drink on Facebook at and on Twitter at @KICKEnergyUSA.

About the Ben Young Racing (BYR) Team:

Ben Young Racing (BYR) features 19 year old Scottish-Canadian rider Ben Young. Young will continue his pursuit of the AMA Pro GoPro Daytona SportBike Championship in 2013 aboard a Yamaha YZF-R6 throughout the USA.

More, from a press release issued by Chris Sarbora's publicist:

Chris Sarbora Proud to Wear Hazardous Racing Leathers on Isle of Man

Chris Sarbora is proud to partner with Hazardous Racing to wear the latest in protective technology for his 2013 attempt at the Isle of Man TT. Hazardous, formed in 2012, is an American-based leathers and apparel company dedicated to producing the highest-quality suits available, at the most affordable final cost to the racer. By reducing the cost of entry to high-grade protection, Hazardous hopes to increase the level of safety available for everyone - from the professional racer to the everyday street rider.

"Obviously, quality protective gear is important in all aspects of motorcycling, but it is never more important than on the Isle of Man, during a TT race," Chris had to say. "I'm very excited to wear Hazardous this year not only because I believe in the company's vision of quality gear for every rider, but also because I know that its founder's idea of 'quality gear' is based in personal, real-world experience. I won't be wearing the product of some engineering design committee; I'll be wearing the product of a fellow racer's years of expertise."

"When it's houses, trees and stone walls you're streaking past instead of racing curbs and gravel traps, it's important to be able to breathe easy and know that your gear fits you properly, isn't going to affect your movement, and is going to stay together and do its job if the worst should happen," he added.

Hazardous Racing has already made quite a splash on the national racing scene on both the west and east coasts, with a fast-growing presence in both AMA Pro as well as regional club races. With the addition of Chris to its team roster, Hazardous is thrilled to debut in Europe and on the world stage.

"There is no greater race than the Isle of Man TT," commented company founder Matt Alexander, "and we think there is no greater opportunity to prove ourselves than in competition at that race. With Chris on the team we hope to spread the word that top-level safety doesn't have to be exclusive."

More about Hazardous Racing:

Hazardous Racing Gear and Apparel produces entry-level, high-end, and custom-fitted suits for riders of every type. Based in Huntersville, NC, Hazardous has a presence at all regional club races from the Southeast to the Pacific Northwest. Their full line of suits, as well as fitting guides and information about custom designs, may be found at their website:

More about the Isle of Man TT:

For over 100 years the Isle of Man has hosted the most prestigious motorcycle race in the world. First held in 1907, the Tourist Trophy races are held on 38 miles of closed public roads. Racers spend years studying its hundreds of turns in order to complete the circuit at over 100mph. More information about the 2013 Isle of Man TT can be found at

More about Chris Sarbora:

Chris Sarbora is an experienced motorcycle roadracer based out of the Pacific Northwest. He competes in the WMRRA, OMRRA, CMRA, WERA West and WERA National series, and has raced internationally both in South Africa and on the famous Isle of Man TT Course. In 2011, he became the fastest American in the history of the Manx Grand Prix in his very first race. His website and contact information can be found at
Top 5 This Week