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Dec 18, 2010

Two PR/Communications Firms Form Strategic Alliance

DRIVEN PUBLIC RELATIONS EXPANDS ITS INTERNATIONAL PRESENCE BY
ALIGNING WITH RIDE AND DRIVE COMMUNICATIONS

- New Consortium Offers International Brand Management and Event Services -

TEMECULA, Calif., DRIVEN Public Relations, today announced its strategic alignment with Ride and Drive Communications and Events, an international communications and event-marketing agency. The collaboration allows both agencies to work collectively to bolster their unique client offerings and services while working across multiple industries on an international scale. Both DRIVEN and Ride and Drive have a strong automotive focus, but they also have many clients in the powersports and alternative energy industries as well.

"Our mantra at DRIVEN has always been to take an integrated approach to public relations and marketing that puts our clients in the news. We understand the global marketplace and we strive to develop new and innovative methods to deliver impactful results," said Mike Caudill, President of DRIVEN Public Relations. "The collaboration with Ride and Drive is in direct correlation with our goals for the future. Ride and Drive's team of seasoned professionals are well-versed in the automotive and powersports industry, so every part of this alliance makes sense on an international level."

"The entire Ride and Drive team is very excited at the idea of this collaboration. DRIVEN's philosophy, its values and its approach are very much aligned with Ride and Drive's, and we are confident that this association will provide added value for both organizations," said Antoine Valla, founder of Ride and Drive. "In partnering with DRIVEN, we will be able to offer our clients quality international service with a proactive and dynamic approach as one of the major players in the auto and recreational motorsport sectors."

The basis behind the alliance allows the creative groups for both organizations to meet regularly to exchange information on trends in their respective markets and supplement work within specific areas of expertise. This new platform for creative synergy also provides a link for both agencies to strategize and develop brand awareness and communications programsthat have international appeal.

About DRIVEN Public Relations
Based in Temecula, California, DRIVEN Public Relations is a specialized public relations firm that delivers high-impact and targeted public relations and event management in the automotive, motorcycle, watercraft, and alternative energy industries. DRIVEN's core competencies include: brand building, media relations, strategic counsel, executive visibility, event management, press material development, advertising, media planning, trade show support and product launches. For more information, visit www.drivenpublicrelations.com.

About Ride and Drive
Located in the heart of Europe in Lausanne, Switzerland, Ride and Drive specializes in communications and events. Our range of competencies includes media relations, experiential marketing, event organization, road show management, and all manner of communications materials.Ride and Drive team has many years of experience in the automotive industry, having built his experience in the high-end and luxury powersports sector, the leisure activities market, and alternative energy industries, among others. For more information, visit www.rideanddrive.biz