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Apr 10, 2012

Twisted Track Promotions Does Deal With Performance Friction

Performance Friction Brakes Announces Partnership with Twisted Track Promotions

(Clover, SC) April 10, 2012- Performance Friction and Twisted Track Promotions recently announced a multi-year partnership, making Performance Friction Carbon Metallic® the Official Brakes of Twisted Track Promotions events.

"This is a great opportunity for us to reach out to many Motorcycle enthusiasts and gain exposure to our logo out West at one of my favorite Race Tracks that is Reno Fernley Raceway," says Riccardo DiSilvestro, Program Manager for Performance Friction. Twisted Track Promotions was seeking a long term brake partner to support its events and Performance Friction turned out to be the perfect match. Sam Britt and PFC's Riccardo DiSilvestro worked out the terms of the partnership this past week.

"Performance Friction Carbon Metallic® brake pads are known throughout the motorcycle racing community for the best feel, stopping power, and consistency in the industry. Not only will we support the Twisted Track Promotions organization but will give out Product Certificates for all classes to the 1st , 2nd, and 3rd place finish respectively for 30%, 25% and 15% OFF Retail" says DiSilvestro. "The partnership with Twisted Track Promotions will allow us to introduce our brand to new and upcoming riders. I'm excited about our partnership for the 2012 season and beyond."

Twisted Track Promotions races will take place on July 28th 29th and August 25th 26th, 2012. Both races are at Reno Fernley Raceway. Event features team and solo race endurance and sprint races. PFC will be added to the Twisted Track Promotions signature event Dash 4 Cash Race. Visit for more info.

About Performance Friction

At Performance Friction, every employee has a "passion for the product." And it shows. PFC brakes are the top choice in motorsports, winning more championships than any other brake manufacturer on the market and the company also makes application specific upgrades for hundreds of domestic and import models. PFC brakes are specified on more fleets nationwide including 40,000 police cars in North America. From NASCAR to emergency response vehicles, Performance Friction's mission is to deliver the absolute best brakes on the market. To learn more about Performance Friction products visit
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